33 comments

jazarah's picture
jazarah
1262 pencils

didn't like it, it should of been much better

ivan's picture
ivan

Your comment can be better too. Your statement is true for everything! :)

Ivan Raszl, admin of AotW

benjaminbrown's picture
benjaminbrown
439 pencils

Yeah good point. How?

I think the copy could be better, keyless entry is now standard doesn't say much about the image. It would be better if it said something like 'keys are a thing of the past' for example. Or take the copy off completely.

Love the visual though.

Linitacolombia's picture
Linitacolombia
22 pencils

I don't think so, it's much better let the mind think. We must think harder!, I like de idea just like it is.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

"Keys are a thing of the past" is what the visual is already telling us. No need to drive home the message twice. And if you took out the copy entirely, there's no ad. After all, 'keyless entry' was (I presume) the gist of the creative brief.

I would have to go with Linita on this one.

Mr.Top's picture
Mr.Top
728 pencils

"Keys are a thing of the past" is the last thing I would have thought. SO BAD!

Mr.Top's picture
Mr.Top
728 pencils

"Keys are a thing of the past" is the last thing I would have thought. SO BAD!

benjaminbrown's picture
benjaminbrown
439 pencils

I admit it's not great, you're right. However If it's the 'last thing you'd have thought' then you probably didn't get the message in the ad, which proves it does need better copy, I appreciate that.

XL's picture
XL
214 pencils

Go back to ad school, Benjamin Brown.

benjaminbrown's picture
benjaminbrown
439 pencils

I am ad school- this copy sux, get over it.

jsptrck404's picture
jsptrck404
437 pencils

"I am ad school"? well, hopefully you're not a copywriter.

maybe you should listen to almost every other poster and admit when you're wrong.

you're supposed to engage the viewer, not spell it out for them.

| think small |

benjaminbrown's picture
benjaminbrown
439 pencils

I am copywriter.

I'm allowed my own opinion, just so you know, and anyway a few others said the copy was lame, not that I really care, it is lame though. That's why I said to take the copy off completely, I just think it's clunky, you love it like your mother. We're different people that's why we don't go out anymore sweetheart.

jsptrck404's picture
jsptrck404
437 pencils

how is "keyless entry is now standard" clunky? learned that phrase in ad school, eh? keep learning.

| think small |

sold's picture
sold
3242 pencils

i hate ad school, that is why I get out of and become a copywriter.

wearmysocks's picture
wearmysocks
1085 pencils

Very cool!
------------------------------------
Energizer Bunny arrested, charged with battery.

------------------------------------
Energizer Bunny arrested, charged with battery.

Barbara Agatha G.'s picture
Barbara Agatha G.
70 pencils

Well, couldn't they play it on the usual horror thriller flick in which the girl is in a dark garage late at night and hears footsteps behind her. Runs to her car, finds the keys but they slip as she shakes nervously?
When i saw it i immediately thought: wow, if i'm in Jurassic park and i need to run away from t-rex i can get into my car in no time. Phew!
i agree on a better copy, though.

monicamexico's picture
monicamexico
830 pencils

What the heck does a dinosaur have to do with anything?

Bundy Agency's picture
Bundy Agency
597 pencils

dinosaurs are extinct and now so are keys

arstewar's picture
arstewar
232 pencils

one thing made out of another thing again...

Dalbir Singh's picture
Dalbir Singh
552 pencils

The visual solution lacks consistency (Bottles and DIno Head). If you had different shapes built out of the keys it would make sense, or I would do something on the lines of Bottles.

Dalbir
www.AdOfDaMonth.com

devkarthik's picture
devkarthik
409 pencils

could have been done much better in terms of execution.

- kk

biabitch's picture
biabitch
298 pencils

the keys look like rattan..
visual could have been executed better.

MoveOn's picture
MoveOn
63 pencils

It must have been an absolute nightmare to create this huge head from keys. Congratulations on the breakthrough in creating something fresh for an otherwise mundane category.

Totto's picture
Totto
685 pencils

awesome art.

Intelligent ads are the need of the hour.

tony.granger's picture
tony.granger
6 pencils

Nice Campaign for so long.

tony.granger's picture
tony.granger
6 pencils

Nice Campaign for so long.

whitespace's picture
whitespace
1953 pencils

a t-rex head made of keys is supposed to inspire me to buy a car worth more than my paycheck many times over.

wow.

Saadi's picture
Saadi
53 pencils

A great idea for keyless entry. Great job!

blacksmurf's picture
blacksmurf
200 pencils

without any doubt, somebody worked hard on the visual.
Anyway it seem so "cold" and doesn't impress as it should with that work behind...
wasted opportunity for a visual, and...crap copyad :S

easy to say "art director".

cristaleye's picture
cristaleye
36 pencils

A great idea!!!!!

cristaleye's picture
cristaleye
36 pencils

jazarah Where and 'your job to judge?

cristaleye's picture
cristaleye
36 pencils

Hey boys look to comments jarazah always bad and negative, we hope one day we demonstrate 'who' this fantastic art director!

jumpp21's picture
jumpp21
26 pencils

Jaime Perry
Sr. Art Director VP
Leo Burnett

Keys are a thing of the past is the only headline for the very nice visual.

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