Keyless entry is now standard.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Regional Creative Director: Nirmal Diwadkar
Executive Creative Director: Milos Ilic
Art Director / Copywriter: Fouad Abdel Malak
Producer: Mary-Kei
Published: January 2008
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33 Comments
didn't like it, it should of been much better
http://jazarah.net/
Your comment can be better too. Your statement is true for everything! :)
Yeah good point. How?
I think the copy could be better, keyless entry is now standard doesn't say much about the image. It would be better if it said something like 'keys are a thing of the past' for example. Or take the copy off completely.
Love the visual though.
I don't think so, it's much better let the mind think. We must think harder!, I like de idea just like it is.
"Keys are a thing of the past" is what the visual is already telling us. No need to drive home the message twice. And if you took out the copy entirely, there's no ad. After all, 'keyless entry' was (I presume) the gist of the creative brief.
I would have to go with Linita on this one.
"Keys are a thing of the past" is the last thing I would have thought. SO BAD!
"Keys are a thing of the past" is the last thing I would have thought. SO BAD!
I admit it's not great, you're right. However If it's the 'last thing you'd have thought' then you probably didn't get the message in the ad, which proves it does need better copy, I appreciate that.
Go back to ad school, Benjamin Brown.
I am ad school- this copy sux, get over it.
"I am ad school"? well, hopefully you're not a copywriter.
maybe you should listen to almost every other poster and admit when you're wrong.
you're supposed to engage the viewer, not spell it out for them.
| think small |
I am copywriter.
I'm allowed my own opinion, just so you know, and anyway a few others said the copy was lame, not that I really care, it is lame though. That's why I said to take the copy off completely, I just think it's clunky, you love it like your mother. We're different people that's why we don't go out anymore sweetheart.
how is "keyless entry is now standard" clunky? learned that phrase in ad school, eh? keep learning.
| think small |
i hate ad school, that is why I get out of and become a copywriter.
Very cool!
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Energizer Bunny arrested, charged with battery.
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Energizer Bunny arrested, charged with battery.
Well, couldn't they play it on the usual horror thriller flick in which the girl is in a dark garage late at night and hears footsteps behind her. Runs to her car, finds the keys but they slip as she shakes nervously?
When i saw it i immediately thought: wow, if i'm in Jurassic park and i need to run away from t-rex i can get into my car in no time. Phew!
i agree on a better copy, though.
What the heck does a dinosaur have to do with anything?
dinosaurs are extinct and now so are keys
-SCRATCH 'N' SNIFF
one thing made out of another thing again...
The visual solution lacks consistency (Bottles and DIno Head). If you had different shapes built out of the keys it would make sense, or I would do something on the lines of Bottles.
Dalbir
www.AdOfDaMonth.com
Dalbir
www.FaceBook.com/KissFilms
could have been done much better in terms of execution.
- kk
http://kk-portfolio.blogspot.com
the keys look like rattan..
visual could have been executed better.
It must have been an absolute nightmare to create this huge head from keys. Congratulations on the breakthrough in creating something fresh for an otherwise mundane category.
awesome art.
Intelligent ads are the need of the hour.
Nice Campaign for so long.
Nice Campaign for so long.
a t-rex head made of keys is supposed to inspire me to buy a car worth more than my paycheck many times over.
wow.
A great idea for keyless entry. Great job!
without any doubt, somebody worked hard on the visual.
Anyway it seem so "cold" and doesn't impress as it should with that work behind...
wasted opportunity for a visual, and...crap copyad :S
easy to say "art director".
A great idea!!!!!
jazarah Where and 'your job to judge?
Hey boys look to comments jarazah always bad and negative, we hope one day we demonstrate 'who' this fantastic art director!
Jaime Perry
Sr. Art Director VP
Leo Burnett
Keys are a thing of the past is the only headline for the very nice visual.
jumpp21