Nissan Titan: Utility

Advertising Agency: TBWA\ChiatDay, Los Angeles, USA
Executive Creative Director: Rob Schwartz
Creative Director: Curt Detweiler
Associate Creative Directors: Chris Lynch, Mike Yagi
Art Director: Brent Anderson
Copywriter: Steve Howard
Photographer: Darran Rees
Designer/Illustration: Struck Design
Retouching: Saddington & Baynes
Print Producer: Karen Youngs

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11 comments

oopsie_dum_didly's picture
oopsie_dum_didly
91 pencils

Great art direction.

Zeus's picture
Zeus
912 pencils

true!!

STRTLRS's picture
STRTLRS
1607 pencils

Nothing new but nicely done. Would have been better if shadow on forklift matched the rest. Attention to details peoples!

www.storytellerscreative.com

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I think, therefore... yeah.

dshott's picture
dshott
475 pencils

Don't think that matters, it creates a balance between the shadow of the truck that peels off the other side of the page.
eh?

Guest commenter's picture
Guest commenter

great art direction? maybe if it were 1992

xtianwilliams's picture
xtianwilliams
60 pencils

Sure it's not setting a new benchmark in design, but I'm sure the art director cringed when he was told....you want me to add what? and that, and that, and that, please god no more....OK, I'll add that and that too? It's hard to pull off a nice ad when the client wants to say everything in it. But I think these guys managed to pull it off.

oopsie_dum_didly's picture
oopsie_dum_didly
91 pencils

It's not 1992?

everartz's picture
everartz
7611 pencils

nice busy art!
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Everartz

| Everartz |

Guest commenter's picture
Guest commenter

Nice ad work

Dale's picture
Dale
370 pencils

This is a good, solid ad. Nothing revolutionary, just an effective piece that speaks to the audience and sells the product. That's nice to see here.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Guest commenter's picture
Guest commenter

Every truck makes claims? You mean every truck manufacturer makes claims. The problem is the first half of the headline has been forced to get the second half to work. I'm sure with a little more time spent you could have got it to work properly. Still, it's hard to get decent ideas through with such clients so nice one.

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