Nissan: Silver
1. Cut 2. Discard magazine
Advertising Agency: TBWA/Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol
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37 Comments
The car needs to be sexier for this to work, but the idea is still alright.
"stay low, move fast"
Doin' it for the points
1- cut the creative team in pieces.
2- discard agency.
super cool car. this is awesome engineering. i dont mind the ad as i have a liking for the car... about time a good car entered a 'hey look we think this is a sexy car' ad. its a bit like BMWs M3 ad with the pin marks in each corner, but it feels fresher, newer to me. It fits to the reality of the car. i would keep that picture... and in terms what magazine it is, i'd toss it after ive seen the pictures.
sexier? this car is INSANE
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
what is that, a pinto?
If that isn't a sexy car, I don't know what is.
Nice idea. I dig.
Discard magazine? Can someone help me understand this ad?
Car enthusiasts love to have pictures of cars they love, and the 350Z definitely has a huge following.
I can see people cutting this out and pinning it at their desk at work.
It's a nice ad.
and those people would be called dorks
and those people are a target market with disposable income........stupid comment guy.
i think the people that pin up the car, have not enough income to buy one.
oh come on!
do YOU have frustration issues??? if someone wants to pin up a picture of a car it's their option. maybe they think it's better than a stuck-up modern art painting that noone understands (cause there's nothing TO understand) but they still admire it...
anyway, the add is pretty awesome, a great example of thinking outside the box!
Cars look better facing left to right. This looks backwards.
True, but by reversing the image, this ad grabs your attention and focuses it on the "cutting" line at right.
In this case, the right-to-left model works... great ad.
Kaleb Leija
If anyone doesn't think that car is a beautiful piece of design, one probably shouldn't be judging ads where design is a big component of an ad's effectiveness. Stick to judging copy. This car is hot.
If you're actually going to make it a "poster" then at least center it AFTER the cut, not before.
Great concept though!
No. That's like saying "Hey! Here is a poster, cut it out and enjoy". That would defeat the whole idea of the ad.
The idea is this:
1. We made an ad as we normally would, focusing on the car as it is pure sex.
2. NOW we know some of you would want to keep this, so here are the instructions.
Any car with only two seats is for sad old men with no mates, or douche bag young punks who don't know what style is.
The '88 Lincoln Town car is a frickin' sweet car, this is just a penis attachment.
"stay low, move fast"
Doin' it for the points
So an 88 Lincoln Town car is which then, a brain or an ass attachment?
Neither, it's just a cool car........really? ass attachment, really?
"stay low, move fast"
Doin' it for the points
It's shocking how much stupid shit you say here on a daily basis Dumb Monkey.
Who cares about you? Seriously.
Couldn't care less about some prick who is clearly upset but can't understand why.
Here's another hint. It's because you're pathetic.
"stay low, move fast"
Doin' it for the points
que revista pondria esta pieza si te dice que la revista no sirve
cualquier revista a la que le pagues el espacio
y, no dice que no sirva
awezome
some people don't talk nothing but nonsense. Por favor, no digáis más sandeces, es una buena idea.
Come on, it's a good idea. That's all.
nice
www.therarebulldog.org
Cute idea. I'm sure the client loved it.
soedn't work for me
This is bad, very bad ...
------
"Any customer can have a car painted any colour that he wants,
so long as it is black." - Henry Ford
cheeky.
I agree it should be facing the other way, but this is perfect for the market. Very simple, minimalistic and very true.
I've never kept my auto mags but I always tear out the beautiful photos.
Be open minded! I thought this was placed here to be looked at conceptually, not about what the product is.
quite similar with another magazine ad of VW NEW BEATLE
Wow... Too many effin egos in here. It's quite obvious those of you that are so opinionated in on these forums probably no nothing of advertising or have never won an award or recognition in your career.
This is a good idea. I bet the client loved it!
great photo
...
http://brandingbook.blogspot.com/
I had a Nissan for 5 years and I realized that Japanese make awesome cars. I did not have any trouble with it; I changed only the motor oil and tires in that car. I gave my car to a donate a car program, and I am sure that the new owner will be pleased with the car. Nissan 350Z looks very beautiful, and the ad is eye-catching. However, I agree with some users that the car should be facing the other way, but this does not alter the image of the viewer upon the car.