Nissan: Silver

1. Cut 2. Discard magazine

Advertising Agency: TBWA/Toronto, Canada
Creative Director: Joe Amaral
Art Director: Pete Ross
Copywriter: Allan Topol

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37 comments

Disco Munky's picture
Disco Munky
3900 pencils

The car needs to be sexier for this to work, but the idea is still alright.

"stay low, move fast"

Doin' it for the points

picopalqlea's picture
picopalqlea
999 pencils

1- cut the creative team in pieces.
2- discard agency.

Guest's picture
Guest

super cool car. this is awesome engineering. i dont mind the ad as i have a liking for the car... about time a good car entered a 'hey look we think this is a sexy car' ad. its a bit like BMWs M3 ad with the pin marks in each corner, but it feels fresher, newer to me. It fits to the reality of the car. i would keep that picture... and in terms what magazine it is, i'd toss it after ive seen the pictures.

Ad_Man's picture
Ad_Man
828 pencils

sexier? this car is INSANE

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

what is that, a pinto?

Guest's picture
Guest

If that isn't a sexy car, I don't know what is.

Guest's picture
Guest

Nice idea. I dig.

Guest's picture
Guest

Discard magazine? Can someone help me understand this ad?

Copy_Can's picture
Copy_Can

Car enthusiasts love to have pictures of cars they love, and the 350Z definitely has a huge following.

I can see people cutting this out and pinning it at their desk at work.

It's a nice ad.

Guest's picture
Guest

and those people would be called dorks

Crisp One's picture
Crisp One
2007 pencils

and those people are a target market with disposable income........stupid comment guy.

Guest's picture
Guest

i think the people that pin up the car, have not enough income to buy one.

p.syche's picture
p.syche
267 pencils

oh come on!
do YOU have frustration issues??? if someone wants to pin up a picture of a car it's their option. maybe they think it's better than a stuck-up modern art painting that noone understands (cause there's nothing TO understand) but they still admire it...

anyway, the add is pretty awesome, a great example of thinking outside the box!

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Cars look better facing left to right. This looks backwards.

kalebjake's picture
kalebjake
6 pencils

True, but by reversing the image, this ad grabs your attention and focuses it on the "cutting" line at right.

In this case, the right-to-left model works... great ad.

Guest's picture
Guest

If anyone doesn't think that car is a beautiful piece of design, one probably shouldn't be judging ads where design is a big component of an ad's effectiveness. Stick to judging copy. This car is hot.

Guest's picture
Guest

If you're actually going to make it a "poster" then at least center it AFTER the cut, not before.

Great concept though!

Copy_Can's picture
Copy_Can

No. That's like saying "Hey! Here is a poster, cut it out and enjoy". That would defeat the whole idea of the ad.

The idea is this:
1. We made an ad as we normally would, focusing on the car as it is pure sex.
2. NOW we know some of you would want to keep this, so here are the instructions.

Disco Munky's picture
Disco Munky
3900 pencils

Any car with only two seats is for sad old men with no mates, or douche bag young punks who don't know what style is.

The '88 Lincoln Town car is a frickin' sweet car, this is just a penis attachment.

"stay low, move fast"

Doin' it for the points

Funkafide's picture
Funkafide
22 pencils

So an 88 Lincoln Town car is which then, a brain or an ass attachment?

Disco Munky's picture
Disco Munky
3900 pencils

Neither, it's just a cool car........really? ass attachment, really?

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

It's shocking how much stupid shit you say here on a daily basis Dumb Monkey.

Disco Munky's picture
Disco Munky
3900 pencils

Who cares about you? Seriously.

Couldn't care less about some prick who is clearly upset but can't understand why.

Here's another hint. It's because you're pathetic.

"stay low, move fast"

Doin' it for the points

ADcoke's picture
ADcoke
160 pencils

que revista pondria esta pieza si te dice que la revista no sirve

rodro's picture
rodro
47 pencils

cualquier revista a la que le pagues el espacio

y, no dice que no sirva

Ed Mintone's picture
Ed Mintone
585 pencils

awezome

pocapena's picture
pocapena
27 pencils

some people don't talk nothing but nonsense. Por favor, no digáis más sandeces, es una buena idea.
Come on, it's a good idea. That's all.

Lecter Lecaros's picture
Lecter Lecaros
559 pencils

nice

kgeiger's picture
kgeiger
7085 pencils

Cute idea. I'm sure the client loved it.

Guest's picture
Guest

soedn't work for me

LoveSounds's picture
LoveSounds
125 pencils

This is bad, very bad ...

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Guest's picture
Guest

cheeky.

Guest's picture
Guest

I agree it should be facing the other way, but this is perfect for the market. Very simple, minimalistic and very true.
I've never kept my auto mags but I always tear out the beautiful photos.

Be open minded! I thought this was placed here to be looked at conceptually, not about what the product is.

she_kai's picture
she_kai
221 pencils

quite similar with another magazine ad of VW NEW BEATLE

Copy_ranter's picture
Copy_ranter
194 pencils

Wow... Too many effin egos in here. It's quite obvious those of you that are so opinionated in on these forums probably no nothing of advertising or have never won an award or recognition in your career.

This is a good idea. I bet the client loved it!

Osama Nofal's picture
Osama Nofal
196 pencils

Regards,
Osama Nofal

pinkparacelsus's picture
pinkparacelsus
25 pencils

nice :)

Potaters gonna potate!

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