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Shadow

Agency: 
Published/Aired: 
June 2010
Description: 

More powerful Xenon lights.
Standard at Nissan Qashqai Platinum.

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Copywriter: Volkan Karakasoglu
Art Director: Burak Kunduracioglu
Photographer: Serhat Bayram
Account Manager: Burcu Ozdemir

Comments (25)

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Highest Rated

tamer samy's picture
tamer samy
Activity Score 681

as if it is at night !!

TAMER SAMY
www.leapstudios.net

bvital's picture
bvital
Activity Score 198

good insight though

TommyO's picture
TommyO
Activity Score 1866

Looks like two cars are gonna hit each other with this man in the middle.

sloppy4's picture
sloppy4
Activity Score 1494

that's where i went.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Nice and simple.

Guest's picture
Guest

As shiny as the sun?
Very much first thought.
Not good enough.

Guest's picture
Guest

OOOOOOOOOOOOOOOOOOld

Guest's picture
Guest

Ahmmmmmm

Guest's picture
Guest

execution is not right...... find another way to convey it.

pdabhinav's picture
pdabhinav
Activity Score 100

old

Ramezani's picture
Ramezani
Activity Score 315

good thought

Zulu-1's picture
Zulu-1
Activity Score 130

True

L. Wiesen's picture
L. Wiesen
Activity Score 1296

tells nothing about powered xenon lights... benefit is "doubling the shadow"? or what?

imtiyazkhan's picture
imtiyazkhan
Activity Score 49

good one... but difficult to understand without copy.

khanz

michelangelo's picture
michelangelo
Activity Score 660

It does not work. Shadow is too short unless the car is as high or higher than a monster truck.

Guest's picture
Guest

my god, that one is the shadow of the sun! -.-
the other one is theone made by the carlights!

jackal hunts's picture
jackal hunts
Activity Score 325

Idea was good but execution could have been smarter...

jackal hunts's picture
jackal hunts
Activity Score 325

Idea was good but execution could have been smarter...

bmeza88's picture
bmeza88
Activity Score 54

hmmm it's just too exagerated. No light can cast a bigger shadow than the sun, especially ones from a car

Guest's picture
Guest

not clear enough, but nice thought.

s.behjati's picture
s.behjati
Activity Score 2

Idea was very goood

Dzsoi's picture
Dzsoi
Activity Score 8125

Oh yeah, pretty much the same.

Guest's picture
Guest

the shadow which will result for a car light is completely different form the sun light, and even the right shadow in the layout is wrong (see the left leg shadow).
The idea itself is nice.

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