Nissan Qashqai: Window
Qashqai. Urbanproof.
In the cities that seem more crowded and tougher than ever, each day is a battle for a parking spot or a minute less in your delay. Nissan Qashqai is the perfect car to confront the urban jungle - as the true crossover, it perfectly combines the capabilities of an off-road, 4x4 car, with the intuitive but long crafted city skills offered by a compact car. We valued the concept – “urban adventure” - through a series of layouts that pays a compliment to our target’s intelligence: only one detail reveals that it’s actually an urban landscape (a lighted window or washed clothes for air dry).
Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Digital Artist: Cristian Costea
Published: March 2010
11 comments
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
What is this?
This is a lot better, but only compared to the previous come to think about it. Yet again, urbanproof leads my mind to something like roadcracks, speedbumpers, as well as pigeon poop and mostly all of the other "joys" one gets for his car in the city.
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i can't even spell my name without 'ad'
not only compliment to your target’s intelligence, but tests our patience!!! ;-k
withalltherespects
Aren't all cars urbanproof? Why drive a 4x4 in the city anyway?
I like this one better tha the previous
Ruling the city...
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Neither one is good. I find both pretentious. You see some tiny window, and that tells you that this is an urban landscape? There's nothing visually engaging about it either. You feel like you are staring in the dark. There's a reason most Volkswagen campaigns are award winning.
It is a good campaine. Visualy engaging and with a funny concept. I don´t thik it pretentious at all.
so, the print comes with an explanation?
mrckais
the idea could be ok, but the art is too bad
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