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Nissan Qashqai: Urbanproof

Nissan Qashqai: Urbanproof
Your rating: None Average: 2.1 (120 votes)

Advertising Agency: Publicis Romania
Creative Director: Razvan Capanescu
Art Director: Bogdan Nestor
Copywriter: Mihai Ion
Graphic Designer / Photographer: Vali Petridean

18 Comments

Guest's picture
Guest | Fri, 2007-10-12 15:33

Ok nice art direction, but is the truck or cars the advertiser?
it's a very wrong execution.

me myself and irene's picture 1246 pencils
me myself and irene | Wed, 2007-10-17 15:08

agree.

ivancapo's picture 88 pencils
ivancapo | Thu, 2007-10-18 09:47

Idem. And great art direction again

Guest's picture
Guest | Fri, 2007-10-12 16:01

This ad makes no sense, I like it.

vwray81's picture 256 pencils
vwray81 | Fri, 2007-10-12 17:08

It's nice to look at but there's nothing more beyond that.

me myself and irene's picture 1246 pencils
me myself and irene | Wed, 2007-10-17 15:08

agree.

Guest's picture
Guest | Fri, 2007-10-12 17:50

didn't TBWA\ do the urbanproof campaign?

Rene Fractal's picture 1430 pencils
Rene Fractal | Fri, 2007-10-12 22:35

Cool. The composition needs still some more work to integrate everything in the same scene, but I like it a lot.

me myself and irene's picture 1246 pencils
me myself and irene | Wed, 2007-10-17 15:09

agree.

QJones's picture 8 pencils
QJones | Sat, 2007-10-13 02:58

How come there's A DIFFERENT car besides the Qashqai on the ad? Shouldn't the Qashqai be on the center of the composition? Nope, I don't like it.

Guest's picture
Guest | Sun, 2007-10-14 05:43

great work, it's ok with the trunk there besides qashqai, cartoonish and funny.

arstewar's picture 234 pencils
arstewar | Sun, 2007-10-14 21:31

why does the clown fade into the background?

me myself and irene's picture 1246 pencils
me myself and irene | Wed, 2007-10-17 15:10

because romania is weird.
I don't know, because the SCENE as a whole is weird!! Let the clown fade... he's in romania and he is also weird!! I like this art. It needs some work but I like it a lot.

arstewar's picture 234 pencils
arstewar | Sun, 2007-10-14 21:35

romania is weird

Guest's picture
Guest | Thu, 2009-04-30 17:45

romania is quite cool actually :)

elmikel's picture 1153 pencils
elmikel | Mon, 2007-10-15 03:00

very nice visual. The composition could be better 'cause seeing 2 different cars where the truck is even bigger is a bit confusing at the first glance but the art direction is great indeed. I also like the concept.

Juan Pablo De Gamboa's picture 165 pencils
Juan Pablo De Gamboa | Mon, 2007-10-15 17:46

Does your dealer offers international delivery service? I want to smoke that romanian thing youre into!!! Amazing art!!

www.degamboa.com

LifeIsAVainBattleAgainstOblivion's picture 48 pencils
LifeIsAVainBattleAgainstOblivion | Fri, 2008-06-06 14:39

sorry, guys, the composition is wrong means the art direction is wrong too...

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