Nissan Qashqai: Shadow
More powerful Xenon lights.
Standard at Nissan Qashqai Platinum.
Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Copywriter: Volkan Karakasoglu
Art Director: Burak Kunduracioglu
Photographer: Serhat Bayram
Account Manager: Burcu Ozdemir


25 Comments
as if it is at night !!
TAMER SAMY
www.leapstudios.net
good insight though
bvital
http://be.net/javednz
Looks like two cars are gonna hit each other with this man in the middle.
That's me!
http://blog.tapuz.co.il/wranger
that's where i went.
Nice and simple.
As shiny as the sun?
Very much first thought.
Not good enough.
OOOOOOOOOOOOOOOOOOld
Ahmmmmmm
execution is not right...... find another way to convey it.
old
good thought
True
tells nothing about powered xenon lights... benefit is "doubling the shadow"? or what?
good one... but difficult to understand without copy.
khanz
It does not work. Shadow is too short unless the car is as high or higher than a monster truck.
my god, that one is the shadow of the sun! -.-
the other one is theone made by the carlights!
Idea was good but execution could have been smarter...
Idea was good but execution could have been smarter...
hmmm it's just too exagerated. No light can cast a bigger shadow than the sun, especially ones from a car
not clear enough, but nice thought.
Idea was very goood
Done by another TBWA office before. Here they are...
http://www.coloribus.com/adsarchive/prints/atma-lite-flashlight-bicycl...
http://www.coloribus.com/adsarchive/prints/atma-lite-flashlight-grass-...
Oh yeah, pretty much the same.
the shadow which will result for a car light is completely different form the sun light, and even the right shadow in the layout is wrong (see the left leg shadow).
The idea itself is nice.
Done before... Better shadow, better angle.
http://www.coloribus.com/adsarchive/prints/atma-lite-flashlight-bicycl...
http://www.coloribus.com/adsarchive/prints/atma-lite-flashlight-grass-...