Nissan Qashqai: Shadow

More powerful Xenon lights.
Standard at Nissan Qashqai Platinum.

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Copywriter: Volkan Karakasoglu
Art Director: Burak Kunduracioglu
Photographer: Serhat Bayram
Account Manager: Burcu Ozdemir

Related videos by Shutterstock

25 comments

tamer samy's picture
tamer samy
683 pencils

as if it is at night !!

bvital's picture
bvital
198 pencils

good insight though

TommyO's picture
TommyO
1866 pencils

Looks like two cars are gonna hit each other with this man in the middle.

sloppy4's picture
sloppy4
1496 pencils

that's where i went.

thedesignaddict's picture
thedesignaddict
5391 pencils

Nice and simple.

Guest's picture
Guest

As shiny as the sun?
Very much first thought.
Not good enough.

Guest's picture
Guest

OOOOOOOOOOOOOOOOOOld

Guest's picture
Guest

Ahmmmmmm

Guest's picture
Guest

execution is not right...... find another way to convey it.

pdabhinav's picture
pdabhinav
100 pencils

old

Ramezani's picture
Ramezani
315 pencils

good thought

Zulu-1's picture
Zulu-1
130 pencils

True

L. Wiesen's picture
L. Wiesen
258 pencils

tells nothing about powered xenon lights... benefit is "doubling the shadow"? or what?

imtiyazkhan's picture
imtiyazkhan
49 pencils

good one... but difficult to understand without copy.

khanz

michelangelo's picture
michelangelo
660 pencils

It does not work. Shadow is too short unless the car is as high or higher than a monster truck.

Guest's picture
Guest

my god, that one is the shadow of the sun! -.-
the other one is theone made by the carlights!

jackal hunts's picture
jackal hunts
325 pencils

Idea was good but execution could have been smarter...

jackal hunts's picture
jackal hunts
325 pencils

Idea was good but execution could have been smarter...

bmeza88's picture
bmeza88
54 pencils

hmmm it's just too exagerated. No light can cast a bigger shadow than the sun, especially ones from a car

Guest's picture
Guest

not clear enough, but nice thought.

s.behjati's picture
s.behjati
2 pencils

Idea was very goood

Dzsoi's picture
Dzsoi
5929 pencils

Oh yeah, pretty much the same.

Guest's picture
Guest

the shadow which will result for a car light is completely different form the sun light, and even the right shadow in the layout is wrong (see the left leg shadow).
The idea itself is nice.

Log in or register to post comments