Nissan Qashqai: Artistic Paintball, 2

Advertising Agemcy: TBWA\G1, TBWA\Paris, France
Executive Creative directors: Alasdhair MacGregor, Eric Holden, Rémi Noël
Copywriter: Thierry Buriez
Art Director: Alexandre Henry
TV Producer: Maxime Boiron
Account management: Ewan Veitch, Guillaume Chupeau, Célina Eude
Director: Stylewar
Production company: Les Télécréateurs
FX: Mathematics
Audio Post Production: Else\

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13 comments

Phil Lestino's picture
Phil Lestino
1670 pencils

How do the splashes of paint make it more tough, more stylish, more spacious or more desirable.....this hasn't been thought through just on the back of a load of other ads with coloured balls, paper ballooons....

Szychowski's picture
Szychowski
89 pencils

I have to agree with Phil. Another thing - graphic designer made some common mistakes: perspective and scaling are lost (car looks somehow small and it has weird angle of placement), some objects cast shadows some don't (blue chair-lamp-something), sources of light are different for some objects. Those things could have been done better. Besides all this - it is quite eye-catcher. Maybe because of those paint splashes.

satrianee's picture
satrianee
3748 pencils

there is a portion problem in the layout... this car looks faultily small.

evaluator's picture
evaluator
12 pencils

crude!

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice one.

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dsklan's picture
dsklan
1927 pencils

when nissan launched the campaign in german tv they bought advertising time in every important tv-channel at the same time before the prometime movie, it was a 3min making of plus the spot... so much money for such crap!

sloppy4's picture
sloppy4
1496 pencils

something kinda Saved By The Bell about it.

advocate's picture
advocate
268 pencils

ugly

Sven Gali's picture
Sven Gali
845 pencils

not even close here...the integrity of the shot, the product placement, and the copy are all in question here--no sale.

visualsurgeon's picture
visualsurgeon
86 pencils

Did u guys ask the intern student to do that?

Corbeen's picture
Corbeen
1070 pencils

oh...

michelangelo's picture
michelangelo
660 pencils

good photography can not save a bad idea

BrettB's picture
BrettB
16 pencils

I have no idea what the visuals are trying to say (although the open boot seems to imply something crude) and the styling, design and layout are badly put together and ugly.
This feels like below-average student work.

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