Patrol Y62 Launch

Agency Network: 
July 2013

The new Nissan Patrol is one of the most powerful 4WD's in its class. With 298kW's of power it packs a punch that even a motorsport enthusiast would be impressed by. To prove this a powerful print and web idea was needed to launch this vehicle by emotionally connecting people with exactly what having this power is like. The full page and double page spread material will run across select business and flight magazine titles for the remainder of 2013 along with targeted banner and web placements.

Print advertisment created by TBWA, Australia for Nissan, within the category: Automotive.

New V8 Nissan Patrol. 298kW of Power.
Just launched. With a class leading 5.6 litre V8, it is the most powerful Patrol ever.

Advertising Agency: Whybin\TBWA Group Melbourne, Australia
Executive Creative Director: Paul Reardon
Art Director: Pat Sofra
Copywriter: Rob Hibbert
Production Company: Andreas Smetana Photography
Photographer: Andreas Smetana
Agency Producer: Tony Hall
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Retoucher / Post Production: Electric Art

Comments (8)

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Highest Rated

hightower's picture
Activity Score 82

looks pretty bad for the environment tbh

macluvin's picture
Activity Score 397

the art direction looks pretty bad ass for an SUV imho

the SUV however doesn't look so bad ass.

monoliz's picture
Activity Score 1304

questionable benefit for SUV

kalpesh78's picture
Activity Score 2578

pretty primitive idea.

ideas....30 minutes nahi toh free.

certaintly's picture
Activity Score 3994

v basic

Meredith Singh's picture
Meredith Singh
Activity Score 407

I have seen this done exactly the same in print and on billboards, even turned sideways like that. Here is the idea done on TV...