Nissan Patrol: Patrol Y62 Launch

New V8 Nissan Patrol. 298kW of Power.
Just launched. With a class leading 5.6 litre V8, it is the most powerful Patrol ever.

The new Nissan Patrol is one of the most powerful 4WD's in its class. With 298kW's of power it packs a punch that even a motorsport enthusiast would be impressed by. To prove this a powerful print and web idea was needed to launch this vehicle by emotionally connecting people with exactly what having this power is like. The full page and double page spread material will run across select business and flight magazine titles for the remainder of 2013 along with targeted banner and web placements.

Advertising Agency: Whybin\TBWA Group Melbourne, Australia
Executive Creative Director: Paul Reardon
Art Director: Pat Sofra
Copywriter: Rob Hibbert
Production Company: Andreas Smetana Photography
Photographer: Andreas Smetana
Agency Producer: Tony Hall
Group Account Director: Mike Napolitano
Account Director: Matt Chiodo
Retoucher / Post Production: Electric Art
Published: July 2013


hightower's picture
84 pencils

looks pretty bad for the environment tbh

macluvin's picture
397 pencils

the art direction looks pretty bad ass for an SUV imho

the SUV however doesn't look so bad ass.

monoliz's picture
1326 pencils

questionable benefit for SUV

kalpesh78's picture
2580 pencils

pretty primitive idea.

ideas....30 minutes nahi toh free.

certaintly's picture
4056 pencils

v basic

Meredith Singh's picture
Meredith Singh
409 pencils

I have seen this done exactly the same in print and on billboards, even turned sideways like that. Here is the idea done on TV...

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