Except for the hovercraft deployment feature, it's got everything else.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Sakib Afridi, Rishi Chanana, Amritraj Gupta
Copywriters: Sandeep Fernandes, Sakib Afridi
Photographer: Kundan Raut
Published: January 2008
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Comments
The ad contain a hell lot of features but if it is targeted to someone who travels a lot, I'm sure they'll love it. 8/10.
Sincerely,
Abdul Rahman
http://www.flycopy.com/
Sincerely,
Abdul Rahman
Fly Copy
the concept is stronger than the art direction, it seems very plain to me, they could've made the background colors more vibrant to emphasis the "it's got everything else" phrase...
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Everartz
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Sorry guys but it so like the Hummer H3 ads...
first the H3 that goes under water...
http://www.youtube.com/watch?v=Nie4PK92E5o
Then the H3 with the virtual gaming...
http://www.youtube.com/watch?v=6q_3eTTTUNo
This is crap, you can't just make something up about a product and then make the strapline fit around the fact that it doesn't do it.
That's not how it works, the skill is fitting an idea around the features it does have. (I am I really typing that out for you?)
Complete bunk.
I know what you mean it feels lazy. I suppose it's just a lteral way of saying it's got a lotta features tho. But that doesn't make it a good idea.
good. it reminds me back to future
As if there's only one way to work around a product? Such a lame and narrow-minded comment... The fact they deny having this feature makes this ad way better than the mentioned H3 tv ads... they show you something as if it's possible which off course isn't...
- adsactly! -
good idea, but may be more effective if you add some exhausting effect.
Think, Act, Invent.
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