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Nissan Pathfinder: Hovercraft

Nissan Pathfinder: Hovercraft
Your rating: None Average: 6.7 (18 votes)

Except for the hovercraft deployment feature, it's got everything else.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Sakib Afridi
Copywriters: Sakib Afridi
Photographer: Kundan Raut
Published: January 2008

8 Comments

alphonse's picture 17 pencils

The ad contain a hell lot of features but if it is targeted to someone who travels a lot, I'm sure they'll love it. 8/10.

Sincerely,
Abdul Rahman
http://www.flycopy.com/

Sincerely,
Abdul Rahman
Fly Copy

everartz's picture 7590 pencils

the concept is stronger than the art direction, it seems very plain to me, they could've made the background colors more vibrant to emphasis the "it's got everything else" phrase...
--
Everartz

| Everartz |

hadisyriani's picture 165 pencils

Sorry guys but it so like the Hummer H3 ads...

first the H3 that goes under water...

http://www.youtube.com/watch?v=Nie4PK92E5o

Then the H3 with the virtual gaming...

http://www.youtube.com/watch?v=6q_3eTTTUNo

benjaminbrown's picture 439 pencils

This is crap, you can't just make something up about a product and then make the strapline fit around the fact that it doesn't do it.

That's not how it works, the skill is fitting an idea around the features it does have. (I am I really typing that out for you?)

Complete bunk.

but_why's picture 282 pencils

I know what you mean it feels lazy. I suppose it's just a lteral way of saying it's got a lotta features tho. But that doesn't make it a good idea.

misterpanda's picture 282 pencils

good. it reminds me back to future

capywriter's picture 5526 pencils

As if there's only one way to work around a product? Such a lame and narrow-minded comment... The fact they deny having this feature makes this ad way better than the mentioned H3 tv ads... they show you something as if it's possible which off course isn't...

capton john's picture 650 pencils

good idea, but may be more effective if you add some exhausting effect.

Think, Act, Invent.
http://captonjohn.deviantart.com
http://captonjohn.blogspot.com

Think, Act, Invent.
www.narendrakeshkar.com

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