Nissan Note: Map

Note with GPS and A/C for free.

Advertising Agency: Bruketa & Zinic, Zagreb, Croatia
Creative Director: Moe Minkara
Art Director: Tomica Jurica Kacunic
Copywriter: Daniel Vukovic
Designer: Igor Miletic
Photographers: Tomica Jurica Kacunic
Published: March 2008

19 comments

caju's picture
caju
123 pencils

what???

klaussnow's picture
klaussnow
1675 pencils

don't you see? Theoretically they want you to get lost in the concept, so then they can sell gps for the mind...

... its already been done...

Banner2k5's picture
Banner2k5
551 pencils

its not hard to understand come on. its not gret but its readable. the fans useless cos the cars have GPS now so its being used as a fan

mlsman5000's picture
mlsman5000
128 pencils

The line makes no sense, they must have got the translation wrong.

Even then, the visual says now that GPS comes free you don't need a map, so use it as a fan, oh but you don't need a fan cause A/C is free too. So you should probably just throw the fan you just made out of the redundant map into the bin and just write an ad for free GPS since every car since the 80's comes with free A/C.

simon.gross's picture
simon.gross
541 pencils

The map is also a fan. The ad's for GPS and A/C. Map=GPS; fan=A/C. Whatever.

jungle boy's picture
jungle boy
196 pencils

note with GPS? and AC for free? huh?

Garg0yle's picture
Garg0yle
144 pencils

This is how it goes: there is Free GPS, so maps are useless... so you make into a fan.

THERE is NO FREE AC - but now that you have made the maps into a fan, you have 'a FREE AC' that is your map fan!

corporal_hicks's picture
corporal_hicks
365 pencils

This useless map concept is done for a car brand but could not remember which one.

Alistair C.'s picture
Alistair C.
692 pencils

bah, this is so simple, i'm amazed by how many dumb comments there are. Map and a/c in one... just like the fan made from a map.

Nice idea!

niffob's picture
niffob
94 pencils

Nice

fs's picture
fs
40 pencils

Very nice indeed.

mrtalented's picture
mrtalented
2175 pencils

global cooling car?

JD's picture
JD
40 pencils

I agree, it's a simple visual metaphor for GPS and A/C. I think it's pretty cool.

Da's picture
Da
30 pencils

Done. Done. Done.

appie's picture
appie
157 pencils

You don't write A/C when you wanna mean airconditioner. You write so when you wanna mean Account as in Savings account.

evacarreiro14's picture
evacarreiro14
78 pencils

COOL

adstrike's picture
adstrike
334 pencils

is not hard to catch, but is lame anyway.

rajar's picture
rajar
91 pencils

meets the brief in a creative way. nice!

Abra Cadabra's picture
Abra Cadabra
102 pencils

So the car doesn't come with A/C?

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