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Nissan Navara: Lion

Nissan Navara: Lion
Your rating: None Average: 6.5 (17 votes)

Advertising Agency: Corida Martinique
Art Director: Bernard Royer
Photographer: Marcel Veelo
Retouching & 3D: Glucône
Published: September 2008

20 Comments

izmild's picture 772 pencils
SeanMartin's picture

I get the joke, but it's a little too buried in unnecessary details like the tree. A tighter focus would have given this much more punch.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

gmint7's picture 2679 pencils

:::J:::

maybe it's already hard to be photoshopped..

:::J:::

Javier Ramírez's picture 1236 pencils

Sin entender el copy, agarré la idea. Es una buena señal.
Buen aviso.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Nanel's picture 283 pencils

nice twist to an overused device

Guest commenter's picture

It's look like the LION hate Nissan in the reason of Nature destroyer.
not work

dshott's picture 477 pencils

Good point, I hadn't thiought of that, but yeh I can see how people could see it that way.

Get an account.

DengueFever's picture 148 pencils

Funny idea but I don't like the tratment. The lion and the scenery looks too fake

unaquestionediali's picture 477 pencils

nobody speaks french in the world...
helloooooo?????
translate!!!

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in advertising SCRIPTA VOLANT
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Guest commenter's picture

Nobody being around 200 millions people. But the translation would be: "Such power. For sure it's gonna annoy".

LessTalkMoreMock's picture 104 pencils

It's something to the effect of "Such power, forces [it] to become aggravated." I'm not a native speaker, I'm sure someone can do better but I think that's the gist of it.

Shadow's picture

Is a good idea, the leon posture is correct and funny

Good Work

Guest commenter's picture

What da f·@# is going on with that lion´s paw?????? I get the message but the picture is all wrong.

Guest commenter's picture

how does the lion know? hahaha! joke. i missed the scratches,,, mislead art direction, shame, couldve been cool. but its average or comped together. lame OTT xecution. could have looked super dynamic with the right angles and lion movement, but i guess the client had no money. Oh well. the tree should be on the horizon line BTW, so that the execution reads well on its own.

cerdito's picture

a mi me parece que está bueno.
quizá el león sobra...

Guest commenter's picture

En route pour Joe La Pompe... c'est le même visuel et le même concept que Toyota en 2006 !

joelapompe's picture 2309 pencils
Guest commenter's picture

bullshit

Guest commenter's picture

ça l'aurait mieux fait avec Peugeot

Guest's picture

too bad

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