Nissan Micra: Parking
Micra with parking sensors and MP3 dock as standard.
Advertising Agency: BRUKETA&ŽINIĆ OM, Zagreb, Croatia
Creative Director: Moe Minkara
Art Director: Tomislav Jurica Kačunić
Copywriter: Daniel Vuković
Designer: Igor Miletić
Photographer: Domagoj Kunić
Published: April 2008
13 comments
What does MP3 dock have to do with parking?
client: our new car has parking sensors.
agency: great advantage. let's emphasise on that.
client: fair enough. but make sure you integrate the mp3 dock in the advertisment.
agency: um. what now?
client: you heard me right. and make the logo bigger.
I does seem like a case of the "multi-feature stupid clientitis"
lol awesome!
If that's true, then kudos to the creatives for ticking both boxes. Not ground-breaking, but not embarrassing or confusing.
It would have been better for the Nissan Note... ;-)
This is not a client driven ad. This is an over-creative agency ad. Wake up Duhs.
Is Nissan with these guys...
Seems to be doen by local dealers' ad agency...
outdated thinking.
Fuck 'em. I don't mind this.
>>>> That's not an ad. THIS is an ad.
not good..disjunction in the message and execution.
Would be better as an ambient idea.
Hahahah. Nice and simple
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