Nissan Micra: Parking

Micra with parking sensors and MP3 dock as standard.

Advertising Agency: BRUKETA&ŽINIĆ OM, Zagreb, Croatia
Creative Director: Moe Minkara
Art Director: Tomislav Jurica Kačunić
Copywriter: Daniel Vuković
Designer: Igor Miletić
Photographer: Domagoj Kunić
Published: April 2008

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Inverted's picture
193 pencils

What does MP3 dock have to do with parking?

hartspueler's picture
296 pencils

client: our new car has parking sensors.
agency: great advantage. let's emphasise on that.
client: fair enough. but make sure you integrate the mp3 dock in the advertisment.
agency: um. what now?
client: you heard me right. and make the logo bigger.

ChuckNorris's picture
834 pencils

I does seem like a case of the "multi-feature stupid clientitis"

Pogi5's picture
253 pencils

lol awesome!

slim's picture
1047 pencils

If that's true, then kudos to the creatives for ticking both boxes. Not ground-breaking, but not embarrassing or confusing.

Brainsugar's picture
1580 pencils

It would have been better for the Nissan Note... ;-)

Garg0yle's picture
144 pencils

This is not a client driven ad. This is an over-creative agency ad. Wake up Duhs.

a2o's picture
139 pencils

Is Nissan with these guys...

Seems to be doen by local dealers' ad agency...

Kateter's picture
2020 pencils

outdated thinking.

Rog's picture
6094 pencils

Fuck 'em. I don't mind this.

>>>> That's not an ad. THIS is an ad.

shahid.h's picture
256 pencils

not good..disjunction in the message and execution.

mikepants2005's picture
504 pencils

Would be better as an ambient idea.

Tripioso's picture
466 pencils

Hahahah. Nice and simple

Life's a Trip. Enjoy the Ride!

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