Nissan: Lion

Advertising Agency: Corida Martinique
Art Director: Bernard Royer
Photographer: Marcel Veelo
Retouching & 3D: Glucône

September 2008


izmild's picture
770 pencils


SeanMartin's picture

I get the joke, but it's a little too buried in unnecessary details like the tree. A tighter focus would have given this much more punch.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

gmint7's picture
2683 pencils


maybe it's already hard to be photoshopped..


Javier Ramírez's picture
Javier Ramírez
1243 pencils

Sin entender el copy, agarré la idea. Es una buena señal.
Buen aviso.

Chief Creative Director Nexus BBDO

Nanel's picture
283 pencils

nice twist to an overused device

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It's look like the LION hate Nissan in the reason of Nature destroyer.
not work

dshott's picture
475 pencils

Good point, I hadn't thiought of that, but yeh I can see how people could see it that way.

Get an account.

DengueFever's picture
148 pencils

Funny idea but I don't like the tratment. The lion and the scenery looks too fake

unaquestionediali's picture
484 pencils

nobody speaks french in the world...

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Nobody being around 200 millions people. But the translation would be: "Such power. For sure it's gonna annoy".

LessTalkMoreMock's picture
104 pencils

It's something to the effect of "Such power, forces [it] to become aggravated." I'm not a native speaker, I'm sure someone can do better but I think that's the gist of it.

Shadow's picture

Is a good idea, the leon posture is correct and funny

Good Work

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Guest commenter

What da f·@# is going on with that lion´s paw?????? I get the message but the picture is all wrong.

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Guest commenter

how does the lion know? hahaha! joke. i missed the scratches,,, mislead art direction, shame, couldve been cool. but its average or comped together. lame OTT xecution. could have looked super dynamic with the right angles and lion movement, but i guess the client had no money. Oh well. the tree should be on the horizon line BTW, so that the execution reads well on its own.

cerdito's picture

a mi me parece que está bueno.
quizá el león sobra...

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Guest commenter

En route pour Joe La Pompe... c'est le même visuel et le même concept que Toyota en 2006 !

joelapompe's picture
3822 pencils

been done in 2006 in Belgium... soon on my site! / Facebook : Joelapompe

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ça l'aurait mieux fait avec Peugeot

Guest's picture

too bad

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