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Lion

Agency: 
Published/Aired: 
March 2010
Description: 

Nissan. The Crossovers. Big size, slim fit.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Digital Artist: Cristian Costea

Comments (14)

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Highest Rated

Riander's picture
Riander
Activity Score 318

Classic!!! it makes me remember the Bernbach's Volkswagen ads. I dunno why!!!

Dadaism's picture
Dadaism
Activity Score 161

Magic show?

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Not clear

Adaddicted's picture
Adaddicted
Activity Score 3435

I see a distant relation to the concept.
The art direction not so impressive, messed up elements all over.

withalltherespects

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Doesn't really make you want the car does it.....

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Very nice.

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xcreativity's picture
xcreativity
Activity Score 2374

good concept, but how the crossovers are represented in the visual. just the copy shows what it is really about

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aaaron's picture
aaaron
Activity Score 103

nice idea but I don't like the illustration!

morse's picture
morse
Activity Score 17364

Good illustration and idea. Still a bit bland for Nissan Crossovers.

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Marlus Lau's picture
Marlus Lau
Activity Score 1808

I like the illustration very much, not the idea.

Pe's picture
Pe
Activity Score 10

Not clear? Distant relation to the concept? How hard it is to see that the big lion means the Nissan car and the concept (slim fit) is showed by the lion jumping from left to right through the circle!

That guy from the office's picture
That guy from t...
Activity Score 262

what?

satrianee's picture
satrianee
Activity Score 3748

it looks so cheap. can't even say this is an illustration.. this is not enuff for selling a car, that's for sure.

smartbox's picture
smartbox
Activity Score 177

For me it's clear! nice concept and good illustration!

Riander's picture
Riander
Activity Score 318

Classic!!! it makes me remember the Bernbach's Volkswagen ads. I dunno why!!!

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