Nissan: Lion

Nissan. The Crossovers. Big size, slim fit.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Digital Artist: Cristian Costea

March 2010


Dadaism's picture
161 pencils

Magic show?

Adaddicted's picture
3435 pencils

I see a distant relation to the concept.
The art direction not so impressive, messed up elements all over.


Phil Lestino's picture
Phil Lestino
1684 pencils

Doesn't really make you want the car does it.....

mikeelrapido's picture
1929 pencils

Very nice.


xcreativity's picture
2374 pencils

good concept, but how the crossovers are represented in the visual. just the copy shows what it is really about

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aaaron's picture
103 pencils

nice idea but I don't like the illustration!

morse's picture
17183 pencils

Good illustration and idea. Still a bit bland for Nissan Crossovers.

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Marlus Lau's picture
Marlus Lau
1808 pencils

I like the illustration very much, not the idea.

Pe's picture
10 pencils

Not clear? Distant relation to the concept? How hard it is to see that the big lion means the Nissan car and the concept (slim fit) is showed by the lion jumping from left to right through the circle!

That guy from the office's picture
That guy from t...
262 pencils


satrianee's picture
3748 pencils

it looks so cheap. can't even say this is an illustration.. this is not enuff for selling a car, that's for sure.

smartbox's picture
177 pencils

For me it's clear! nice concept and good illustration!

Riander's picture
318 pencils

Classic!!! it makes me remember the Bernbach's Volkswagen ads. I dunno why!!!

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