Nissan: Drink you drive don´t if
Nissan Brasil, worried about the high car accident rates during the holiday season, displays on this Carnival a drinking and driving awareness ad at the Estado de São Paulo newspaper. Designed by Lew´Lara\TBWA, the ad shows the phrase “DRINK YOU DRIVE DON´T IF”. The aim of the campaign is to turn a message people are already familiarized with into a fun and artistic composition to grab the viewer attention. The phrase was written out of order representing the the way a drunk person speaks, and it was used an original and differentiated typology to achieve it.