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Nissan: Drink you drive don´t if

Nissan: Drink you drive don´t if
Your rating: None Average: 3.7 (32 votes)

Nissan Brasil, worried about the high car accident rates during the holiday season, displays on this Carnival a drinking and driving awareness ad at the Estado de São Paulo newspaper. Designed by Lew´Lara\TBWA, the ad shows the phrase “DRINK YOU DRIVE DON´T IF”. The aim of the campaign is to turn a message people are already familiarized with into a fun and artistic composition to grab the viewer attention. The phrase was written out of order representing the the way a drunk person speaks, and it was used an original and differentiated typology to achieve it.

Advertising Agency Lew´Lara\TBWA, São Paulo, Brazil
Creative Directors: Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Published: March 2010

8 Comments

everartz's picture 7590 pencils
everartz | Sat, 2010-03-13 04:59

ok i won't..

| Everartz |

Phil Lestino's picture 1446 pencils
Phil Lestino | Sat, 2010-03-13 08:13

nissan I wouldn't drive a unless very I very was drunk!

AKH's picture 29 pencils
AKH | Sun, 2010-03-14 02:58
9

Gr8! Does it mean IF YOU DON'T DRIVE - DRINK.

Adaddicted's picture 3417 pencils
Adaddicted | Sun, 2010-03-14 06:33

next...

withalltherespects

art.vs.commerce's picture 568 pencils
art.vs.commerce | Sun, 2010-03-14 19:46
1

failed attempt

michelangelo's picture 662 pencils
michelangelo | Mon, 2010-03-15 05:42

it's perfect for the brand

Brain-Art's picture 1113 pencils
Brain-Art | Mon, 2010-03-15 08:46

ok

NomadDCLXVI's picture 419 pencils
NomadDCLXVI | Wed, 2010-03-17 10:35

drink drive don't you? if?
if don't drink Nissan don't I

something does not work in here. i get the idea, but this execution does not convince me.

dclxvi

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