Nissan: Drink you drive don´t if

Nissan Brasil, worried about the high car accident rates during the holiday season, displays on this Carnival a drinking and driving awareness ad at the Estado de São Paulo newspaper. Designed by Lew´Lara\TBWA, the ad shows the phrase “DRINK YOU DRIVE DON´T IF”. The aim of the campaign is to turn a message people are already familiarized with into a fun and artistic composition to grab the viewer attention. The phrase was written out of order representing the the way a drunk person speaks, and it was used an original and differentiated typology to achieve it.

Advertising Agency Lew´Lara\TBWA, São Paulo, Brazil
Creative Directors: Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Published: March 2010

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8 comments

everartz's picture
everartz
7611 pencils

ok i won't..

| Everartz |

Phil Lestino's picture
Phil Lestino
1670 pencils

nissan I wouldn't drive a unless very I very was drunk!

AKH's picture
AKH
29 pencils

Gr8! Does it mean IF YOU DON'T DRIVE - DRINK.

Adaddicted's picture
Adaddicted
3435 pencils

next...

withalltherespects

art.vs.commerce's picture
art.vs.commerce
566 pencils

failed attempt

michelangelo's picture
michelangelo
660 pencils

it's perfect for the brand

Brain-Art's picture
Brain-Art
1101 pencils

ok

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

drink drive don't you? if?
if don't drink Nissan don't I

something does not work in here. i get the idea, but this execution does not convince me.

dclxvi

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