Nissan: Drink you drive don´t if
Nissan Brasil, worried about the high car accident rates during the holiday season, displays on this Carnival a drinking and driving awareness ad at the Estado de São Paulo newspaper. Designed by Lew´Lara\TBWA, the ad shows the phrase “DRINK YOU DRIVE DON´T IF”. The aim of the campaign is to turn a message people are already familiarized with into a fun and artistic composition to grab the viewer attention. The phrase was written out of order representing the the way a drunk person speaks, and it was used an original and differentiated typology to achieve it.
Advertising Agency Lew´Lara\TBWA, São Paulo, Brazil
Creative Directors: Luciano Lincoln
Art Director: Luciano Lincoln
Copywriter: Manir Fadel
Published: March 2010
9 Comments
ok i won't..
| Everartz |
nissan I wouldn't drive a unless very I very was drunk!
Gr8! Does it mean IF YOU DON'T DRIVE - DRINK.
next...
withalltherespects
failed attempt
it's perfect for the brand
ok
ok
drink drive don't you? if?
if don't drink Nissan don't I
something does not work in here. i get the idea, but this execution does not convince me.
dclxvi