Nissan Cube: Brunette

Symmetry sucks.
New Nissan Cube.
Humans aren't symmetrical why should their cars be? Visit us on

Advertsing Agency: TBWA\PARIS & TBWA\G1, France
Executive Créative Directors: Eric Holden, Rémi Noêl
European Creative Director: Alasdhair MacGregor Hastie
Art Director: Ingrid Varetz
Copy Writer: Glenn Troadec
Assistant Art Director: Alexandra Chapuis
Art buyer: Carine Galluffo
Photographer: Cindy Gravelat
Account Director: Céline Duval
Account Manager: Raphaël Bouquillon

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remotedt's picture
92 pencils

totally great! except for the fact that this is basically saying that all other nissans suck...

dsklan's picture
1927 pencils

good point!

atb2005's picture
13567 pencils

Symmetry, when it comes to humans, has to do with having the right or balanced proprotions. It's not about having, say, a mole on both cheeks. That's my only issue with this campaign. It's funny, but still. Worse thing is that Nissan, as someone else already pointed out, inadvertently implies that their other "symmetrical" models suck (big time)! Given that, this campaign is hardly great.

sloppy4's picture
1496 pencils

that brownie spot is a rip off of this:

Phil Lestino's picture
Phil Lestino
1670 pencils

I wonder what the other half of her face would look like??????

aSma's picture
91 pencils

if human are not symmetry that dos not mean it sucks. you can have amazing symmetry designs!!!

Shawali's picture
8385 pencils

The idea works greatly in this campaign, but it's the same they used for the poster of the horror flick "Orphan".

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

atb2005's picture
13567 pencils

Post a link, mon ami! :-)

Dadaism's picture
161 pencils

Great idea, Cool product! Work on the copy man~

Dunno how it should go, but maybe....

KESHAV's picture
149 pencils

good one

xcreativity's picture
2374 pencils

what about other nissans?

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Blaz's picture
69 pencils

What do you mean?

smartbox's picture
177 pencils

Good JOB!

perromalo's picture
429 pencils

love it

mcajade's picture
6 pencils

Anybody knows if there legal grounds for demand?
Anyway... Creative Directors??? What an arrogant name for people who surf the web for ideas that are not necesarily theirs...


Viranica's picture
230 pencils

I Love the idea, love the copywriting, love the art direction. Superb ad.

raulbanderas's picture
357 pencils

i like it

michelangelo's picture
660 pencils

it's like shooting themselves in the foot..

vinoth's picture
48 pencils

i agree...

gagan's picture
164 pencils

so what about all the previous Nissans?

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