Nissan Crossovers: Whale

Nissan. The Crossovers. Big size, slim fit.

A common perception about SUVs is that due to their massive stature they are sluggish, big fuel consumers and incapable of squeezing in traffic. Nissan crossovers defy those kinds of labels. They are perfectly adapted to city life with no compromise in volume and power, yet being easy to handle and agile due to enhanced technology. Our concept was: “the agile titan” and we exploited through suggestive imagery of big, powerful animals that intermingle as the smallest ones (a whale that makes just a drop for a splash or a lion that can squeeze like a cat).

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Digital Artist: Cristian Costea
Published: March 2010

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8 comments

R U serious's picture
R U serious
405 pencils

Kudos Mr. Cristian Costea

Say my name, say my name...

shahidali's picture
shahidali
4063 pencils

The agile titan is a nice route. But, to me, the visual does not have the impact that a SUV should carry.

shahid

Adaddicted's picture
Adaddicted
3435 pencils

This one is the best, may not get the 'splash' at first glance.
So many animals and mammels were brought under automotive in the past few days.

withalltherespects

Phil Lestino's picture
Phil Lestino
1670 pencils

The first part of headline The Crossovers, sounds like some kind of playtex bra. Big size, slim fit.......that kind of sounds like a bra for a woman with big boobies and a slim back. Is Nissan making bras not cars?

xcreativity's picture
xcreativity
2374 pencils

fail

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Pe's picture
Pe
10 pencils

Why fail if the concept is the same as the lion? Well done!

smartbox's picture
smartbox
177 pencils

It's not easy to understand...

slammary's picture
slammary
216 pencils

VERY CUTE WORK. I LIKE IT. BUT JUST SOSO

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