Nissan Crossovers: Lion

Nissan. The Crossovers. Big size, slim fit.

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Illustrator: Sorin Sorasan
Digital Artist: Cristian Costea
Published: March 2010

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14 comments

Dadaism's picture
Dadaism
161 pencils

Magic show?

alexander_bickov's picture
alexander_bickov
3279 pencils

Not clear

Adaddicted's picture
Adaddicted
3435 pencils

I see a distant relation to the concept.
The art direction not so impressive, messed up elements all over.

withalltherespects

Phil Lestino's picture
Phil Lestino
1682 pencils

Doesn't really make you want the car does it.....

mikeelrapido's picture
mikeelrapido
1929 pencils

Very nice.

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xcreativity's picture
xcreativity
2374 pencils

good concept, but how the crossovers are represented in the visual. just the copy shows what it is really about

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aaaron's picture
aaaron
103 pencils

nice idea but I don't like the illustration!

morse's picture
morse
15972 pencils

Good illustration and idea. Still a bit bland for Nissan Crossovers.

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Marlus Lau's picture
Marlus Lau
1807 pencils

I like the illustration very much, not the idea.

Pe's picture
Pe
10 pencils

Not clear? Distant relation to the concept? How hard it is to see that the big lion means the Nissan car and the concept (slim fit) is showed by the lion jumping from left to right through the circle!

ecks2's picture
ecks2
183 pencils

what?

satrianee's picture
satrianee
3748 pencils

it looks so cheap. can't even say this is an illustration.. this is not enuff for selling a car, that's for sure.

smartbox's picture
smartbox
177 pencils

For me it's clear! nice concept and good illustration!

Riander's picture
Riander
318 pencils

Classic!!! it makes me remember the Bernbach's Volkswagen ads. I dunno why!!!

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