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Celltruck

Agency: 
Published/Aired: 
March 2012
Description: 

When your eyes are on the phone, they are not on the road.
Don't text and drive.

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Andres Sautu
Copywriter: Lala Leon
Agency Producer: Sergio Palermo
Production Company: ESTILO3D
Digital Artist: Esteban Lapidus
Executive Producer: Sebastián Lapidus
Account Director: German Rodriguez

Comments (38)

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Highest Rated

same2cool's picture
same2cool
Activity Score 6

It is amazing Mobile I want to purchase it . and how can I see its specification
promocodeshop(dot)com/Overstock-coupons/

morse's picture
morse
Activity Score 17508

Perfect!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jason RIeff's picture
Jason RIeff
Activity Score 93

Took me a bit to see it was the view of an oncoming truck as opposed to it being a car shot from an arial view... but once i got it... WOW Fantastic work!

ZeSheep's picture
ZeSheep
Activity Score 174

Amazing!!!

Milan Solanki's picture
Milan Solanki
Activity Score 994

superb

whitekaras's picture
whitekaras
Activity Score 115

Nope

P.G. Aditya's picture
P.G. Aditya
Activity Score 40

Took me a second too, but the line goes perfectly with the actual thought-process of the reader! Brilliant :)

Hadrons's picture
Hadrons
Activity Score 6017

Brilliant. (can be in the hall of fame of - Gestalt usage )

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

rewazee's picture
rewazee
Activity Score 12

NICE!

Rewa Z.

everartz's picture
everartz
Activity Score 7609

exactly! fucking yes!

| Everartz |

bate_palmas's picture
bate_palmas
Activity Score 1479

Word.

Wordfruit's picture
Wordfruit
Activity Score 1023

Good idea I think.

I wonder if people will get the visual though. And will they stick looking at the pic long enough to get it.

If you see that as an issue, I'm sure the art could be redone to make it more obvious. So the idea can still hold.

textpirat's picture
textpirat
Activity Score 272

WOW!

corporal_hicks's picture
corporal_hicks
Activity Score 365

Good art direction

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Very very good ad.

Emran Hayat's picture
Emran Hayat
Activity Score 832

It's damn good!

Creativity is a natural extension of our enthusiasm

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Great idea

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
Activity Score 401

me gusta!

Bob08's picture
Bob08
Activity Score 749

Nice for a public service announcement; but why should I buy a Nissan for this?

kleenex's picture
kleenex
Activity Score 44729

I do not think we need to buy a Nissan for this, BUTTTT the company wanted this ad created and put their name on it.

clearsky1989's picture
clearsky1989
Activity Score 429

BUT, BUt, But, but, but....i see a truck in the shape of a phone..How does this stop me from texting and driving?

Not connecting.

Good but not great.

bate_palmas's picture
bate_palmas
Activity Score 1479

Bro - the visual gag is that the truck is coming for you, before you even realise it's a truck, while you're looking at a phone.

If someone had told me the idea, I'd have rejected it. But it's executed so damn well. Pure TBWA brilliance.

clearsky1989's picture
clearsky1989
Activity Score 429

Shit, I couldn't understand the connection. My bad.

Jackbr's picture
Jackbr
Activity Score 1499

Visual power.

JackBR

dlb's picture
dlb
Activity Score 42

"When your eyes are on the phone, they are not on the road."... ya don't say???

vlads's picture
vlads
Activity Score 539

like it and good art direction.

saherwafai's picture
saherwafai
Activity Score 114

wow, amazing idea great art

andylefty's picture
andylefty
Activity Score 4535

Subtle and sexy execution.

quasi007's picture
quasi007
Activity Score 10

really ingenious!

ggautham007's picture
ggautham007
Activity Score 18

the right slap on the face, neat and simple good work!!

Nomad8's picture
Nomad8
Activity Score 204

What's all the fuss about? Why is everyone giving this 10 stars? That said it's a neat piece of work. The visual is fine, you get it in one go. But the copy is just a bland statement. Wish that could've been better.

NONE™'s picture
NONE™
Activity Score 209

Mortal!!!!!

NONE™

Soorajtr's picture
Soorajtr
Activity Score 8

nice idea

manoranjanpattanayak's picture
manoranjanpattanayak
Activity Score 57

I wonder if people will get the visual though. And will they stick looking at the pic long enough to get it.

If you see that as an issue, I'm sure the art could be redone to make it more obvious. So the idea can still hold.
that was so good to achiev e this

Tuco's picture
Tuco
Activity Score 289

I see a truck forced into a cellphone.

matks's picture
matks
Activity Score 476

agree, visual pun, nothing else, early 90's in both idea and execution

TheWasteBin's picture
TheWasteBin
Activity Score 108

Real good. Great execution.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Damn! This is good stuff. Kinda forced but still super nice.

same2cool's picture
same2cool
Activity Score 6

It is amazing Mobile I want to purchase it . and how can I see its specification
promocodeshop(dot)com/Overstock-coupons/

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