Nissan: Celltruck

When your eyes are on the phone, they are not on the road.
Don't text and drive.

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Andres Sautu
Copywriter: Lala Leon
Agency Producer: Sergio Palermo
Production Company: ESTILO3D
Digital Artist: Esteban Lapidus
Executive Producer: Sebastián Lapidus
Account Director: German Rodriguez
Published: March 2012

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38 comments

morse's picture
morse
14994 pencils

Perfect!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jason RIeff's picture
Jason RIeff
93 pencils

Took me a bit to see it was the view of an oncoming truck as opposed to it being a car shot from an arial view... but once i got it... WOW Fantastic work!

ZeSheep's picture
ZeSheep
174 pencils

Amazing!!!

Milan Solanki's picture
Milan Solanki
986 pencils

superb

whitekaras's picture
whitekaras
115 pencils

Nope

P.G. Aditya's picture
P.G. Aditya
40 pencils

Took me a second too, but the line goes perfectly with the actual thought-process of the reader! Brilliant :)

Hadrons's picture
Hadrons
5743 pencils

Brilliant. (can be in the hall of fame of - Gestalt usage )

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

rewazee's picture
rewazee
12 pencils

NICE!

Rewa Z.

everartz's picture
everartz
7603 pencils

exactly! fucking yes!

| Everartz |

bate_palmas's picture
bate_palmas
1479 pencils

Word.

Wordfruit's picture
Wordfruit
1023 pencils

Good idea I think.

I wonder if people will get the visual though. And will they stick looking at the pic long enough to get it.

If you see that as an issue, I'm sure the art could be redone to make it more obvious. So the idea can still hold.

textpirat's picture
textpirat
254 pencils

WOW!

corporal_hicks's picture
corporal_hicks
365 pencils

Good art direction

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Very very good ad.

Emran Hayat's picture
Emran Hayat
832 pencils

It's damn good!

Creativity is a natural extension of our enthusiasm

alexander_bickov's picture
alexander_bickov
3279 pencils

Great idea

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
403 pencils

me gusta!

Bob08's picture
Bob08
749 pencils

Nice for a public service announcement; but why should I buy a Nissan for this?

kleenex's picture
kleenex
25196 pencils

I do not think we need to buy a Nissan for this, BUTTTT the company wanted this ad created and put their name on it.

clearsky1989's picture
clearsky1989
429 pencils

BUT, BUt, But, but, but....i see a truck in the shape of a phone..How does this stop me from texting and driving?

Not connecting.

Good but not great.

bate_palmas's picture
bate_palmas
1479 pencils

Bro - the visual gag is that the truck is coming for you, before you even realise it's a truck, while you're looking at a phone.

If someone had told me the idea, I'd have rejected it. But it's executed so damn well. Pure TBWA brilliance.

clearsky1989's picture
clearsky1989
429 pencils

Shit, I couldn't understand the connection. My bad.

Jackbr's picture
Jackbr
1352 pencils

Visual power.

Jack

dlb's picture
dlb
42 pencils

"When your eyes are on the phone, they are not on the road."... ya don't say???

vlads's picture
vlads
539 pencils

like it and good art direction.

saherwafai's picture
saherwafai
114 pencils

wow, amazing idea great art

andylefty's picture
andylefty
4533 pencils

Subtle and sexy execution.

quasi007's picture
quasi007
10 pencils

really ingenious!

ggautham007's picture
ggautham007
18 pencils

the right slap on the face, neat and simple good work!!

Nomad8's picture
Nomad8
204 pencils

What's all the fuss about? Why is everyone giving this 10 stars? That said it's a neat piece of work. The visual is fine, you get it in one go. But the copy is just a bland statement. Wish that could've been better.

NONE™'s picture
NONE™
209 pencils

Mortal!!!!!

NONE™

Soorajtr's picture
Soorajtr
8 pencils

nice idea

manoranjanpattanayak's picture
manoranjanpattanayak
57 pencils

I wonder if people will get the visual though. And will they stick looking at the pic long enough to get it.

If you see that as an issue, I'm sure the art could be redone to make it more obvious. So the idea can still hold.
that was so good to achiev e this

Tuco's picture
Tuco
279 pencils

I see a truck forced into a cellphone.

matks's picture
matks
475 pencils

agree, visual pun, nothing else, early 90's in both idea and execution

TheWasteBin's picture
TheWasteBin
108 pencils

Real good. Great execution.

Nike Diesel's picture
Nike Diesel
13339 pencils

Damn! This is good stuff. Kinda forced but still super nice.

same2cool's picture
same2cool
6 pencils

It is amazing Mobile I want to purchase it . and how can I see its specification
promocodeshop(dot)com/Overstock-coupons/

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