Nissan Altima Coupe: Watch
Elegant style in the Nissan Altima Coupe.
Advertising Agency: TBWA / Chiat Day, Los Angeles, USA
Creative director: Rob Schwartz
Copywriter: Curt Detweiler, Maria Smith
Art Director: Sean Ohlenkamp
Art Buyer: Dogan Dattilo
Design: 1st Avenue Machine


24 Comments
excelent
Yawn!
I love this campaign...its damn cool...nice execution...
It may be me, but if you see it on the thumbnail (or in real life on a bilboard from a distance..), it looks kinda bloody, like a big hump of meat...
if it was you, then it was me too. such a forced and boring idea.
btw: if it was a "donate blood" campaign, saying "really precious" or something i'd have found it really good. this is just random
Not much "kriactiv", But Good Artwork
Saidu Karinga
The Idiot
http://saidukaringa.yolasite.com/
I love this campaign...its damn cool...nice execution...oh and i work at TBWA ;p
wow cool, you work at TBWA. send me an autograph.
Agree with skaroline. I just checked the thumbnail because I felt some curiosity about is as it looked kind of bloody and stuff. Thought it was a medical ad, something related to blood/organs donation or something, but not a car.
However, I think the art direction is very good.
"I don't need to fight to prove I'm right"
"Our car is as stylish as a watch" ?
Nice artwork, but the idea is weak and limited.
When you put style over substance, you're not going to make great ads.... but you might win an award.... whatever that means.
Doin' it for the points
Love it. Who cares that it looks bloody from a distance. Probably one of the reasons I looked.
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http://www.charliewrites.com
Right, lets have our ad look like blood and flesh when talking about a vehicle we want you to drive. Heck, you probably will get into an accident anyway where you may or may not lose a few limbs but while youre doing it, do it in STYLE BABY! Maybe if they used a different color car it would have been better... This would work better for an advertisement for a serial killer who makes classy objects out of human flesh...
http://www.wix.com/motorcityadman/portfolio_1
http://www.facebook.com/album.php?aid=31867&id=787991755&l=58541c44c6
This is fresh and very cool well done i love it.
just another example of one thing being build out of a bunch of other smaller things
this one is particularly forced too
Great work from a once amazing agency that is waffling right now.
This Detweiler guy is holding up the fort at CHIAT\DAY these days.
And, where is Lee Clow's name BTW? Why isn't he on stuff like this
Great work from a once amazing agency that is waffling right now.
This Detweiler guy is holding up the fort at CHIAT\DAY these days.
And, where is Lee Clow's name BTW? Why isn't he on stuff like this
Kinda bloody... 'Resident Evil' or zombie-like watch
Give Me a Hell Yeah!!!
Maybe white on white or black on black...maybe there's other colors in the series, bu these are cool, especially for a yawn category like cars
Idea: POOR
Art: Supermegafuckingawesome.
Looks creepy.
Actually another slogan would have been better to follow this artwork (which is very impressive also)
Dippak G Khanna
www.artificialreality.in
Good idea, a different camera angle could have made it look more better
cheers
Dippak G Khanna
www.artificialreality.in
GM did the same execution. Do you guys remember?
Loving it!