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Nissan Altima Coupe: Watch

Nissan Altima Coupe: Watch
Your rating: None Average: 6.9 (27 votes)

Elegant style in the Nissan Altima Coupe.

Advertising Agency: TBWA / Chiat Day, Los Angeles, USA
Creative director: Rob Schwartz
Copywriter: Curt Detweiler, Maria Smith
Art Director: Sean Ohlenkamp
Art Buyer: Dogan Dattilo
Design: 1st Avenue Machine

24 Comments

Dipu's picture 32 pencils

excelent

MKnox's picture

Yawn!

JaneD's picture

I love this campaign...its damn cool...nice execution...

skaroline's picture 52 pencils

It may be me, but if you see it on the thumbnail (or in real life on a bilboard from a distance..), it looks kinda bloody, like a big hump of meat...

Wordnerd's picture 6617 pencils

if it was you, then it was me too. such a forced and boring idea.
btw: if it was a "donate blood" campaign, saying "really precious" or something i'd have found it really good. this is just random

saidukaringa's picture 273 pencils

Not much "kriactiv", But Good Artwork

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

JaneD's picture

I love this campaign...its damn cool...nice execution...oh and i work at TBWA ;p

W_Silveira's picture

wow cool, you work at TBWA. send me an autograph.

jedbans's picture 52 pencils

Agree with skaroline. I just checked the thumbnail because I felt some curiosity about is as it looked kind of bloody and stuff. Thought it was a medical ad, something related to blood/organs donation or something, but not a car.

However, I think the art direction is very good.

"I don't need to fight to prove I'm right"

Disco Munky's picture 3934 pencils

"Our car is as stylish as a watch" ?

Nice artwork, but the idea is weak and limited.

When you put style over substance, you're not going to make great ads.... but you might win an award.... whatever that means.

Doin' it for the points

Charlie Pratt's picture 427 pencils

Love it. Who cares that it looks bloody from a distance. Probably one of the reasons I looked.

ccsman04's picture 165 pencils

Right, lets have our ad look like blood and flesh when talking about a vehicle we want you to drive. Heck, you probably will get into an accident anyway where you may or may not lose a few limbs but while youre doing it, do it in STYLE BABY! Maybe if they used a different color car it would have been better... This would work better for an advertisement for a serial killer who makes classy objects out of human flesh...

Luyanda's picture

This is fresh and very cool well done i love it.

Stewballs's picture

just another example of one thing being build out of a bunch of other smaller things

this one is particularly forced too

Asia Gal's picture

Great work from a once amazing agency that is waffling right now.
This Detweiler guy is holding up the fort at CHIAT\DAY these days.
And, where is Lee Clow's name BTW? Why isn't he on stuff like this

Asia Gal's picture

Great work from a once amazing agency that is waffling right now.
This Detweiler guy is holding up the fort at CHIAT\DAY these days.
And, where is Lee Clow's name BTW? Why isn't he on stuff like this

addyong's picture 155 pencils

Kinda bloody... 'Resident Evil' or zombie-like watch

Give Me a Hell Yeah!!!

Asia Gal's picture

Maybe white on white or black on black...maybe there's other colors in the series, bu these are cool, especially for a yawn category like cars

Tincho's picture 1099 pencils

Idea: POOR

Art: Supermegafuckingawesome.

Toni's picture 106 pencils

Looks creepy.

GianT's picture 56 pencils

Actually another slogan would have been better to follow this artwork (which is very impressive also)

dippak's picture 12 pencils

Dippak G Khanna
www.artificialreality.in

Good idea, a different camera angle could have made it look more better

cheers

Dippak G Khanna
www.artificialreality.in

veli's picture 228 pencils

GM did the same execution. Do you guys remember?

Guest's picture

Loving it!

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