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24 comments

Dipu's picture
Dipu
32 pencils

excelent

MKnox's picture
MKnox

Yawn!

JaneD's picture
JaneD

I love this campaign...its damn cool...nice execution...

skaroline's picture
skaroline
52 pencils

It may be me, but if you see it on the thumbnail (or in real life on a bilboard from a distance..), it looks kinda bloody, like a big hump of meat...

Wordnerd's picture
Wordnerd
6662 pencils

if it was you, then it was me too. such a forced and boring idea.
btw: if it was a "donate blood" campaign, saying "really precious" or something i'd have found it really good. this is just random

saidukaringa's picture
saidukaringa
273 pencils

Not much "kriactiv", But Good Artwork

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

JaneD's picture
JaneD

I love this campaign...its damn cool...nice execution...oh and i work at TBWA ;p

W_Silveira's picture
W_Silveira

wow cool, you work at TBWA. send me an autograph.

jedbans's picture
jedbans
52 pencils

Agree with skaroline. I just checked the thumbnail because I felt some curiosity about is as it looked kind of bloody and stuff. Thought it was a medical ad, something related to blood/organs donation or something, but not a car.

However, I think the art direction is very good.

Disco Munky's picture
Disco Munky
3900 pencils

"Our car is as stylish as a watch" ?

Nice artwork, but the idea is weak and limited.

When you put style over substance, you're not going to make great ads.... but you might win an award.... whatever that means.

Doin' it for the points

Charlie Pratt's picture
Charlie Pratt
427 pencils

Love it. Who cares that it looks bloody from a distance. Probably one of the reasons I looked.

ccsman04's picture
ccsman04
165 pencils

Right, lets have our ad look like blood and flesh when talking about a vehicle we want you to drive. Heck, you probably will get into an accident anyway where you may or may not lose a few limbs but while youre doing it, do it in STYLE BABY! Maybe if they used a different color car it would have been better... This would work better for an advertisement for a serial killer who makes classy objects out of human flesh...

Luyanda's picture
Luyanda

This is fresh and very cool well done i love it.

Stewballs's picture
Stewballs

just another example of one thing being build out of a bunch of other smaller things

this one is particularly forced too

Asia Gal's picture
Asia Gal

Great work from a once amazing agency that is waffling right now.
This Detweiler guy is holding up the fort at CHIAT\DAY these days.
And, where is Lee Clow's name BTW? Why isn't he on stuff like this

Asia Gal's picture
Asia Gal

Great work from a once amazing agency that is waffling right now.
This Detweiler guy is holding up the fort at CHIAT\DAY these days.
And, where is Lee Clow's name BTW? Why isn't he on stuff like this

addyong's picture
addyong
155 pencils

Kinda bloody... 'Resident Evil' or zombie-like watch

Asia Gal's picture
Asia Gal

Maybe white on white or black on black...maybe there's other colors in the series, bu these are cool, especially for a yawn category like cars

Tincho's picture
Tincho
1093 pencils

Idea: POOR

Art: Supermegafuckingawesome.

Toni's picture
Toni
106 pencils

Looks creepy.

GianT's picture
GianT
56 pencils

Actually another slogan would have been better to follow this artwork (which is very impressive also)

dippak's picture
dippak
10 pencils

Dippak G Khanna
www.artificialreality.in

Good idea, a different camera angle could have made it look more better

cheers

veli's picture
veli
226 pencils

GM did the same execution. Do you guys remember?

Guest's picture
Guest

Loving it!

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