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Abu Dubai

Agency: 
Published/Aired: 
December 2011
Description: 

Nissan 370Z. 0-100 km/h in 5.8 seconds.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Creative Director: Malek Atassi
Art Director: Daniel Djarmati
Copywriter: Sandeep Fernandes
Advertiser's Supervisor: Richard Zreik
Account Supervisors: David Finley, Bassam Ayass

Comments (28)

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Highest Rated

guidobarna's picture
guidobarna
Activity Score 36

Done!

khronos's picture
khronos
Activity Score 998

heh, nice :)

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Something tells me that's an ooold, local travel gag.

The Jobless Writer
Will Think for Salary

lakshmi narasimha murthy's picture
lakshmi narasim...
Activity Score 66

nice..

kalpesh78's picture
kalpesh78
Activity Score 2578

there were some fed-ex ads like these. or was it money-transfer ads?

ideas....30 minutes nahi toh free.

curguy24's picture
curguy24
Activity Score 37

love it

Milan Solanki's picture
Milan Solanki
Activity Score 994

like it

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Very good.

gadgets's picture
gadgets
Activity Score 1063

Good.

shahidali's picture
shahidali
Activity Score 4069

This isn't the first one in this route.

shahid

Hadrons's picture
Hadrons
Activity Score 6017

cliche, old, boring.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Done before as pointed out, plus I feel it would make more sense for a postal company or something.

kleenex's picture
kleenex
Activity Score 43337

I agree.

NicoCiego's picture
NicoCiego
Activity Score 1033

yep, it's more suited for a postal company.

ComicAdGuy's picture
ComicAdGuy
Activity Score 6

Done before (and better). Next

andylefty's picture
andylefty
Activity Score 4535

Works. Def not impressive. Feels old.

Billoughsby's picture
Billoughsby
Activity Score 5144

Ubease ubup, gubuys,
ubit's jubust ubanubothuber
dubumb cubar ubad

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jackblack's picture
jackblack
Activity Score 2350

circa 2001

Billoughsby's picture
Billoughsby
Activity Score 5144

10 points to Black for using the word "circa" to deliver a coup de grâce.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
Nike Diesel
Activity Score 13630

10 pts for using coup de grâce.

Billoughsby's picture
Billoughsby
Activity Score 5144

10 pts back to you for having not just one but two cool names.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

guto_soares's picture
guto_soares
Activity Score 107

50 pts for each one for making me laugh my ass off

mitali prasad's picture
mitali prasad
Activity Score 458

i didn't get it...why abu dubai??

Wordfruit's picture
Wordfruit
Activity Score 1023

To me this feels like cleverness with words is being prioritized before the product being advertised. And I don't think the 'cleverness' is particularly clever.

andylefty's picture
andylefty
Activity Score 4535

A better version of this idea by M&C Saatchi London

http://files.coloribus.com/files/adsarchive/part_902/9028005/file/west...

sintra's picture
sintra
Activity Score 699

been done

Lazarus's picture
Lazarus
Activity Score 1536

It's been done for telecom and money transfer and delivery services. But this the first time I'm seeing for cars.

simonds08's picture
simonds08
Activity Score 598

This doesn't connect to the USP... Acceleration means nothing in terms of travel time. Top speed on the other hand might be a better fit.

guidobarna's picture
guidobarna
Activity Score 36

Done!

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