Nissan: Abu Dubai

Nissan 370Z. 0-100 km/h in 5.8 seconds.

Advertising Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Creative Director: Malek Atassi
Art Director: Daniel Djarmati
Copywriter: Sandeep Fernandes
Advertiser's Supervisor: Richard Zreik
Account Supervisors: David Finley, Bassam Ayass

Published: 
December 2011

28 comments

khronos's picture
khronos
998 pencils

heh, nice :)

Roger Keynes's picture
Roger Keynes
5498 pencils

Something tells me that's an ooold, local travel gag.

The Jobless Writer
Will Think for Salary

lakshmi narasimha murthy's picture
lakshmi narasim...
66 pencils

nice..

kalpesh78's picture
kalpesh78
2578 pencils

there were some fed-ex ads like these. or was it money-transfer ads?

ideas....30 minutes nahi toh free.

curguy24's picture
curguy24
37 pencils

love it

Milan Solanki's picture
Milan Solanki
992 pencils

like it

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Very good.

gadgets's picture
gadgets
1063 pencils

Good.

shahidali's picture
shahidali
4069 pencils

This isn't the first one in this route.

shahid

Hadrons's picture
Hadrons
5985 pencils

cliche, old, boring.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Done before as pointed out, plus I feel it would make more sense for a postal company or something.

kleenex's picture
kleenex
41162 pencils

I agree.

NicoCiego's picture
NicoCiego
1033 pencils

yep, it's more suited for a postal company.

ComicAdGuy's picture
ComicAdGuy
6 pencils

Done before (and better). Next

andylefty's picture
andylefty
4535 pencils

Works. Def not impressive. Feels old.

Billoughsby's picture
Billoughsby
5144 pencils

Ubease ubup, gubuys,
ubit's jubust ubanubothuber
dubumb cubar ubad

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jackblack's picture
jackblack
2350 pencils

circa 2001

Billoughsby's picture
Billoughsby
5144 pencils

10 points to Black for using the word "circa" to deliver a coup de grâce.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Nike Diesel's picture
Nike Diesel
13590 pencils

10 pts for using coup de grâce.

Billoughsby's picture
Billoughsby
5144 pencils

10 pts back to you for having not just one but two cool names.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

guto_soares's picture
guto_soares
107 pencils

50 pts for each one for making me laugh my ass off

mitali prasad's picture
mitali prasad
458 pencils

i didn't get it...why abu dubai??

Wordfruit's picture
Wordfruit
1023 pencils

To me this feels like cleverness with words is being prioritized before the product being advertised. And I don't think the 'cleverness' is particularly clever.

andylefty's picture
andylefty
4535 pencils

A better version of this idea by M&C Saatchi London

http://files.coloribus.com/files/adsarchive/part_902/9028005/file/west...

sintra's picture
sintra
699 pencils

been done

Lazarus's picture
Lazarus
1536 pencils

It's been done for telecom and money transfer and delivery services. But this the first time I'm seeing for cars.

simonds08's picture
simonds08
598 pencils

This doesn't connect to the USP... Acceleration means nothing in terms of travel time. Top speed on the other hand might be a better fit.

guidobarna's picture
guidobarna
36 pencils

Done!

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