Nissan 370Z: Abu Dubai
Nissan 370Z. 0-100 km/h in 5.8 seconds.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Executive Creative Director: Milos Ilic
Creative Director: Malek Atassi
Art Director: Daniel Djarmati
Copywriter: Sandeep Fernandes
Advertiser's Supervisor: Richard Zreik
Account Supervisors: David Finley, Bassam Ayass


28 Comments
heh, nice :)
Something tells me that's an ooold, local travel gag.
Will Think for Salary
nice..
there were some fed-ex ads like these. or was it money-transfer ads?
ideas....30 minutes nahi toh free.
love it
like it
Very good.
http://www.mandarinoadv.com
Good.
http://www.7gadgets.com
This isn't the first one in this route.
shahid
cliche, old, boring.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Done before as pointed out, plus I feel it would make more sense for a postal company or something.
http://jackmancer.com/
http://twitter.com/jackmancer/
I agree.
yep, it's more suited for a postal company.
Done before (and better). Next
Works. Def not impressive. Feels old.
Ubease ubup, gubuys,
ubit's jubust ubanubothuber
dubumb cubar ubad
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
circa 2001
10 points to Black for using the word "circa" to deliver a coup de grâce.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
10 pts for using coup de grâce.
10 pts back to you for having not just one but two cool names.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
50 pts for each one for making me laugh my ass off
i didn't get it...why abu dubai??
To me this feels like cleverness with words is being prioritized before the product being advertised. And I don't think the 'cleverness' is particularly clever.
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A better version of this idea by M&C Saatchi London
http://files.coloribus.com/files/adsarchive/part_902/9028005/file/west...
been done
It's been done for telecom and money transfer and delivery services. But this the first time I'm seeing for cars.
This doesn't connect to the USP... Acceleration means nothing in terms of travel time. Top speed on the other hand might be a better fit.
Done!