PRESENTSFashion

20 comments

MindDrift's picture
MindDrift
1119 pencils

Personifications are no longer funny.

pez's picture
pez
1733 pencils

Who tell you that?

MindDrift's picture
MindDrift
1119 pencils

They are overused. It's the laziest concept. Talking animals, walking objects... so boring. This is the age of insights, not cartoons.

pez's picture
pez
1733 pencils

Maybe gorilla-drummers and other stuff aren't out of age, maybe the insight needs a walking object or stupid cartoons, like this gold this year in Cannes http://www.canneslions.com/work/cyber/entry.cfm?entryid=3553&award=2...

Guest's picture
Guest

My dear, that one had an idea. In fact it's more than an idea, this one unfortunately doesn't.

pez's picture
pez
1733 pencils

That's what I tried to say darling... It's not about execution, it's about ideas...

Guest's picture
Guest

not impressive at all

Guest's picture
Guest

love the illustrations.. nice concept.!!

ashish7's picture
ashish7
31 pencils

phaduu illustration man

Hiperion's picture
Hiperion
3138 pencils

Great execution for a simpleton concept.
Not work for me.

Mju_'s picture
Mju_
174 pencils

Neither the concept nor the art appeals to me.

Guest's picture
Guest

TG is Award jury and not the end consumer

Guest's picture
Guest

looks like nobody got the insight. surprising no indian bothered to clear it out either.

anyway, here it is:

in india, we use a lot of spices in our food. even the finest cooks can sometimes go overboard with the spices. In such times, salt plays a great catalyst, leveling the taste by killing off the overused component (lemon, chilli etc.)

Moreover, these ads refer to stories from the indian mythology where god-like forces killed the evil ones for common good.

google these and you'll know: 'hiranakashipa' and 'ravana killing'.

This campaign was shortlisted at the one show this year.

Cheers.

Cube's picture
Cube
458 pencils

Thanks for explaning, makes more sense now.

Guest's picture
Guest

SCAM WHICH NEEDS EXPLAINING WITH AN ESSAY MEANS BAD SCAM.. BUT AWESOME ILLUSTRATIONS THOUGH!

Guest's picture
Guest

Still doesn't make much sense really. It's a long shot. Why not have a body copy instead? :P

velle's picture
velle
1550 pencils

wouldnt this have worked better in India than in the UK... unless of course, the ad is in an Indian newspaper targetted at British Indians who would appreciate the history. I know there's a big Indian community in the UK, but it's still a minority. not being indian (though, not in UK either), I'm a little scared off by the violence in this one ad in particular :/
personally, i think it's GREAT - if one gets it.

ooo - and congrats on the one show shortlist. it's well-deserved!

PS:

Guest's picture
Guest

No idea. They have just executed the proposition through personification, which is over used. Nice illustration though.

Guest's picture
Guest

I really hate the user comment aspect of this site.
The comments are rarely constructive, usually coming from an uninformed perspective, and often snarky and mean-spirited. Pretty much across the board.

mockingbird's picture
mockingbird
238 pencils

very well said! i completely agree!

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