Nirlep. Non-stick pans.
Advertising Agency: McCann Erickson, Mumbai, India
Art Directors: Denzil Machado, Siddhi Yadav, Vallabh Yeolekar
Copywriters: Denzil Machado, Manish Patel, Neh Rathi
Post Production: Marcelo de Souza Muniz Junior, Peter Jaworowski
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6 Comments
What's the idea here? Non stick pans = food not sticking to the pan so why does it look like the food is falling or is it supposed to be food slipping??? Either way the idea is too forced and badly executed across all 3.
i like the art direction, i don't like the idea, although i see the the usp is just that.
http://www.coloribus.com/adsarchive/prints/nouval-chicken-13057055/
Himanshu Prabhakar
not new :
http://www.joelapompe.net/2010/07/20/pigs-tefal-nirlep/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
I dont like this one at all its to far fetched
guys what is 'far fetched' ? its simple . brings a smile on your face, nice idea.