Nippon Paint: Tusk

Give your nose something else to do. Nippon Odourless Paint.

Advertising Agency: JWT, Chennai, India
Creative Directors: Senthil Kumar, Priya S
Art Director: Vinod Kumar
Copywriter: Prakash Elumalai
Photographer: Sathishkumar Raju
Additional credits: AP Bhaskar
Published: December 2011

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15 comments

vote4pedro's picture
vote4pedro
4601 pencils

Works for India. Would probably be called racist if it ran anywhere else.

kleenex's picture
kleenex
30817 pencils

I can only go so far as to say this ad will work better in India, BUTTTT these ads hardly sell the product.

vote4pedro's picture
vote4pedro
4601 pencils

I think it depends. If the brand is well enough known, they could get away without talking about how good it looks. The odorless angle could work. Either way, they're not great. But not horrible.

Kulkimoose's picture
Kulkimoose
14 pencils

Why would it be racist? Care to enlighten me?

vote4pedro's picture
vote4pedro
4601 pencils

I didn't say it would be racist. I said it would likely be called racist due to racial sensitivity. Or oversensitivity, depending on your point of view.

DameWallis's picture
DameWallis
52 pencils

This is really reaching to make a connection from the product to the image. It's barely selling the feature of the paint. Just barely.

mockingbird's picture
mockingbird
238 pencils

it works. good concept jwt chennai.

mockingbird's picture
mockingbird
238 pencils

it works. good concept jwt chennai.

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

The paint odour or it's allergic nature and the old people they victim the most of it..... DONE for me
and Nippon Paint, estd;1881, also highlighted by the elegant oldies

Well done JWT, Chennai

Hadrons's picture
Hadrons
5743 pencils

Great ad. Works.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creativegodown's picture
creativegodown
252 pencils

ABSOLUTE CRAP.

iwork's picture
iwork
22 pencils

Forced the idea to the product.
Check this and its much better but same idea.
http://www.coloribus.com/adsarchive/prints/otrivin-nasal-spray-balloon...

akshaysrikar's picture
akshaysrikar
420 pencils

Target Audience: Advertising People (more precisely, other agency Copywriters and Art Directors )

mgour81's picture
mgour81
30 pencils

works brilliantly for the brand...job well done

Joyceishere's picture
Joyceishere
26 pencils

cool campaign

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