Comments (14)

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Highest Rated

Lula's picture

Dislike me your ad, the art direction is old and the copy is forced for communicate the idea.

Londonpride's picture
Activity Score 171

love all 3.
that's copywriting.

What the Hell's picture
What the Hell
Activity Score 114

Old art direction > Copy not funny enough > Very good idea to show the very specific problems that Boots can solve.

ellehcimeo's picture
Activity Score 3516

I think moms can totally relate. Pressures are put on them to be perfect. Well, this is perfection. It is the truth and it's done humourously. Bravo Mother, Bravo!

mikelite's picture
Activity Score 1031

it's cute, but unoriginal. the bar is much highers for Mother and they didn't clear it this time. I see the Illustrator' s the one that uploaded & those are beeeautiful!

klaussnow's picture
Activity Score 1675

love it, this one with the pictture, ouch!

... its already been done...

Spanky's picture
Activity Score 4899

art direction is so uninviting to me, i don't even want to read it.

salamandos's picture
Activity Score 1947

great art and copy. I've read it a few times as it is so much fun.

melocoton's picture
Activity Score 987

Muy bueno!
No tanto el arte.


hang-the-dj's picture
Activity Score 1262

Art direction and layout are so 80s and the copy could have been way more insightful/funny/empathetic.

Yokel's picture
Activity Score 604

The hand drawn part of the ad is great. I'm not so keen on the layout of the ad though. And ditch the font Boots, your style hasn't changed since the 80s. If the text and product shot had been incorporated into the rest of the ad better ... even if it was just the grey paper background over the whole surface ...

conniepecks's picture
Activity Score 2

not sure why they have used childish/ early teen style illustration to talk about adult health problems?
i don't dig it

DOMLAMBERT69's picture
Activity Score 2

Love it, although it doesn't really sit with the Boots brand that well.

bizkneez's picture
Activity Score 54

great copy - another great campaign brought to you by Mother

Lula's picture

Dislike me your ad, the art direction is old and the copy is forced for communicate the idea.