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Synchronized swimming

Agency Network: 
Published/Aired: 
October 2009
Description: 

Print advertisment created by Ogilvy, Germany for Nintendo, within the category: Gaming.

Dr Kawashima's Brain Training by Nintendo DS

Advertising Agency: Ogilvy & Mather, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Creative Directors: Anna Kohlhaupt
Copywriter: Anna Kohlhaupt
Art Directors: Ina Thedens, Albert S. Chan, Nora Krauss, Irene Meszensew
3DDesign: Philipp Marewski
Account Manager: Henning Helbig

Comments (12)

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Highest Rated

Ad_Man's picture
Ad_Man
Activity Score 826

I think this is a bit old, right? It won clio or something this year.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

probably some thinking behind this but i don't understand what's going on...

maybe I need brain training???

Guest's picture
Guest

The cells are doing complicated acrobacies. So I guess the nintendo demands a lot of attention and deep thought. It´s ok, but it doesn´t kill me

Prof's picture
Prof
Activity Score 1449

trying to hard to have a james jean type of illustration and playstation type of style.

fail.

Quite really.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

And again, if it didn't say 'synchronized swimming' on top I would never get it. Fact is, I still don't get it.... A Rollercoaster, fine, shake up the brain, but synchronized swimming??!!

Juan Cabral's picture
Juan Cabral
Activity Score 709

Done. And just because it is from Ogilvy Frankfurt, some people think it's good...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Ad_Man's picture
Ad_Man
Activity Score 826

I think this is a bit old, right? It won clio or something this year.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Guest's picture
Guest

Nice......
I love the nukleus Idea

Guest's picture
Guest

The art really good.

Guest's picture
Guest

art: impressive... idea: way too complicated...

Bob08's picture
Bob08
Activity Score 749

Happy neurons. Big brain show. It works.

dthlb72's picture
dthlb72
Activity Score 545

looks like van gogh to me

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