Nintendo: Plank

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni

March 2008


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I's not a game for children...

Wrong approach.

Yuri's picture

It's not a game for children.

Wrong approach. Sad idea.

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Guest commenter

i don't get it. To make it look like a childrens book ... and ?

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Guest commenter

its saying that it can train anyone, its been done before...but i wish you all would just stop hating. i dont even like going to this site anymore cuz people are constantly negative. its one thing to critique but to constantly bash other people's work is whats REALLY sad.

Zinedine3's picture

What a waste with such product!

Alistair C.'s picture
Alistair C.
692 pencils

the idea is not that bad, it actually has a good insight, but i think it needs to be further developed, or at least completed with a headline. It took me a while to read that tiny "brain training" stuff in the packshot.

NatalieM's picture
1685 pencils

I agree.

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Guest commenter

I think the ad is well done...with this book quantum physics can be understood by almost everyone.

It couldnt be easier...with a dosage of humour in it.

truecopy's picture
399 pencils

It's Max PLANCK. FFS, you got Google nowadays don't you??
The idea...I dunno, doesn't work for me...

"Sex sells. Truth even better." - A friend

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