Nintendo: My memories

Advertising Agency: Leo Burnett Rome, Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director / Photographer: Silvia Santarelli
Copywriter: Saverio Lotierzo

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15 comments

Guest's picture
Guest

Cool idea, bad AD!

Guest's picture
Guest

how is it cool idea, bad ad? Smarty pants. I think what's wrong with this idea, is, we don't have memories at the age of one!!!!!

Guest's picture
Guest

What? Brain Training lets you remember more, so when you write a disingenuously-titled autobiography, it's excessive in length? So... Nintendo DS makes you verbose, self-indulgently prosaic, and vain?

bknowlden's picture
bknowlden
3647 pencils

Off strategy in my opinion. The game doesn't make you think for the shear sake of pushing knowledge in one ear and out the next. It's supposed to expand your brain and help you exercise your head. So if you look at it like that, this really doesn't even make any sense.

And you're right, the AD is pretty underwhelming.

goree's picture
goree
37 pencils

I think its nice idea!

MindZoo's picture
MindZoo
119 pencils

Concept is lost!! Only way to know what this is about is to have played the game before. I agree, the ad is terribly underwhelming. I would have suggested that "Age" should have been used instead of "Volume", but that won't save it, either.

Guest's picture
Guest

Brief da premio, campagna da studentelli.

Siete alla frutta...

short shorts's picture
short shorts
109 pencils

CAUTION: This game is only suitable for people ages 1-51.

http://shortshorts.tumblr.com/

picktokyo's picture
picktokyo
1404 pencils

a

adsadsads's picture
adsadsads
130 pencils

cool

Guest's picture
Guest

?¿

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Schoolish.

sirvan's picture
sirvan
29870 pencils

Doesn't quite connect... who writes one volume of "my memories" much less this many? Memories does not equal intelligence. Regardless, surely there's other, better ways to insinuate smarts?

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Missing the point. The problem is a logical one. If this game is supposed to improve your memory, why would you need to record them?

capywriter's picture
capywriter
5511 pencils

Not really fond of it...

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