Advertising Agency: Leo Burnett Rome, Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director / Photographer: Silvia Santarelli
Copywriter: Saverio Lotierzo
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15 Comments
Cool idea, bad AD!
how is it cool idea, bad ad? Smarty pants. I think what's wrong with this idea, is, we don't have memories at the age of one!!!!!
What? Brain Training lets you remember more, so when you write a disingenuously-titled autobiography, it's excessive in length? So... Nintendo DS makes you verbose, self-indulgently prosaic, and vain?
Off strategy in my opinion. The game doesn't make you think for the shear sake of pushing knowledge in one ear and out the next. It's supposed to expand your brain and help you exercise your head. So if you look at it like that, this really doesn't even make any sense.
And you're right, the AD is pretty underwhelming.
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brandon
www.brandonknowlden.com
I think its nice idea!
Concept is lost!! Only way to know what this is about is to have played the game before. I agree, the ad is terribly underwhelming. I would have suggested that "Age" should have been used instead of "Volume", but that won't save it, either.
Brief da premio, campagna da studentelli.
Siete alla frutta...
CAUTION: This game is only suitable for people ages 1-51.
http://shortshorts.tumblr.com/
Spewing Sports Nonsense...
http://shortshorts.tumblr.com/
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cool
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Schoolish.
Doesn't quite connect... who writes one volume of "my memories" much less this many? Memories does not equal intelligence. Regardless, surely there's other, better ways to insinuate smarts?
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"I love some things, and don't love some other things."
Missing the point. The problem is a logical one. If this game is supposed to improve your memory, why would you need to record them?
Not really fond of it...