April 2008

Print advertisment created by Leo Burnett, Italy for Nintendo, within the category: Gaming.

Need some?

Advertising Agency: Leo Burnett Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director: Silvia Santarelli
Copywriter: Saverio Lotierzo
Photographer: Riccardo Bagnoli

Comments (29)

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lorem_ipsum's picture
Activity Score 196

please explain...

xaxa's picture
Activity Score 149

Ah ah ah ah. It makes me laugh.
He doesn't remeber who!

petek's picture
Activity Score 1894

Do I need some brain training? I don´t get it ...

Vicomte's picture
Activity Score 287

I like it

reject_subject's picture
Activity Score 209

does it have anything to do with "usual suspects"?

nellaluce's picture
Activity Score 11

Very good! I like it.
Simple: the witness doesn't remember who for a long time.

jazarah's picture
Activity Score 1262

ah ok, i like it

rosss's picture
Activity Score 146

The product is for brain, not for memory.
So it's very very forced.

xaxa's picture
Activity Score 149

good brain means good memory.

Disco Munky's picture
Disco Munky
Activity Score 3890

Looks like you might need some brain training there.

Memory comes from....Your Brain!

You'll get there in the end.

Doin' it for the points

FlyingDogs's picture
Activity Score 968

Hahahah!!! Sweet!


Scubadome's picture
Activity Score 62

Nice idea. Wrong copy.

adsthinker's picture
Activity Score 119

INDEED!! could hv worked harder for the copy, it took me for awhile to understand this brilliant idea !

carlo's picture
Activity Score 163

Hahaha, very clever... It took me a moment before i got it- really nice.
Maybe i need one of those as well.


Because great designs need no further explanation.

Saltsea's picture
Activity Score 321


NOOOOOOOO....please stop.

ZaboZaboZabo's picture
Activity Score 595

Odd visual. No chances for Cannes.

hilde capra's picture
hilde capra
Activity Score 4

very nice.

esteb's picture
Activity Score 673

Sorry, too focused on memory.
Product is different.

Dick Huges's picture
Dick Huges
Activity Score 937


musa's picture
Activity Score 3

Very clever. I think it's a very smart style.

justin11's picture
Activity Score 3

Great idea. Very smart and straightforward.

drunk dave's picture
drunk dave
Activity Score 1066

i do a lot of drugs and i'm stll confused???? takes a long time to identify? so what, it's for NINTENDO a game consol. I must be missing something, or still coming down.

Disco Munky's picture
Disco Munky
Activity Score 3890

You don't take drugs, you're just thick.

The guy in the booth can't remember which criminal in the line up ( you must know about those with your past) is the guilty one, so they've been there for a long long time waiting for him to remember.


You can thank me by killing yourself ;)

Doin' it for the points

drunk dave's picture
drunk dave
Activity Score 1066

As I asked your mother in bed last night. "but what does that have to do with a gaming console?"

Disco Munky's picture
Disco Munky
Activity Score 3890

Are you serious?

Then who was on the other side of my glory hole??...

Never mind well anyhoo...It's not a gaming console, but a game that develops your brain through simple exercises.

You really are a thick, thick, thick, thick old fool. ;)

Doin' it for the points

drunk dave's picture
drunk dave
Activity Score 1066

Ha, ha, too right, I didn't enlarge the image. You're right. I am the thick mug after all.

Disco Munky's picture
Disco Munky
Activity Score 3890


Doin' it for the points

Alistair C.'s picture
Alistair C.
Activity Score 692

it should train you to make logical connections, solve puzzles and develop tactics and strategies. Memory is a whole different thing. I agree that it's a function of the brain, but video games do not do that!

Anyway, it's very weak for a game console.

vurtomatic's picture
Activity Score 364

Usual Suspects
this is not.

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