Nintendo: Lineup

Need some?

Advertising Agency: Leo Burnett Italy
Executive Creative Directors: Enrico Dorizza, Sergio Rodriguez
Creative Director: Licia Martella
Art Director: Silvia Santarelli
Copywriter: Saverio Lotierzo
Photographer: Riccardo Bagnoli

April 2008


lorem_ipsum's picture
196 pencils

please explain...

xaxa's picture
149 pencils

Ah ah ah ah. It makes me laugh.
He doesn't remeber who!

petek's picture
1894 pencils

Do I need some brain training? I don´t get it ...

Vicomte's picture
287 pencils

I like it

reject_subject's picture
209 pencils

does it have anything to do with "usual suspects"?

nellaluce's picture
11 pencils

Very good! I like it.
Simple: the witness doesn't remember who for a long time.

jazarah's picture
1262 pencils

ah ok, i like it

rosss's picture
146 pencils

The product is for brain, not for memory.
So it's very very forced.

xaxa's picture
149 pencils

good brain means good memory.

Disco Munky's picture
Disco Munky
3890 pencils

Looks like you might need some brain training there.

Memory comes from....Your Brain!

You'll get there in the end.

Doin' it for the points

FlyingDogs's picture
968 pencils

Hahahah!!! Sweet!


Scubadome's picture
62 pencils

Nice idea. Wrong copy.

adsthinker's picture
119 pencils

INDEED!! could hv worked harder for the copy, it took me for awhile to understand this brilliant idea !

carlo's picture
163 pencils

Hahaha, very clever... It took me a moment before i got it- really nice.
Maybe i need one of those as well.


Because great designs need no further explanation.

Saltsea's picture
321 pencils


NOOOOOOOO....please stop.

ZaboZaboZabo's picture
595 pencils

Odd visual. No chances for Cannes.

hilde capra's picture
hilde capra
4 pencils

very nice.

esteb's picture
673 pencils

Sorry, too focused on memory.
Product is different.

Dick Huges's picture
Dick Huges
937 pencils


musa's picture
3 pencils

Very clever. I think it's a very smart style.

justin11's picture
3 pencils

Great idea. Very smart and straightforward.

drunk dave's picture
drunk dave
1066 pencils

i do a lot of drugs and i'm stll confused???? takes a long time to identify? so what, it's for NINTENDO a game consol. I must be missing something, or still coming down.

Disco Munky's picture
Disco Munky
3890 pencils

You don't take drugs, you're just thick.

The guy in the booth can't remember which criminal in the line up ( you must know about those with your past) is the guilty one, so they've been there for a long long time waiting for him to remember.


You can thank me by killing yourself ;)

Doin' it for the points

drunk dave's picture
drunk dave
1066 pencils

As I asked your mother in bed last night. "but what does that have to do with a gaming console?"

Disco Munky's picture
Disco Munky
3890 pencils

Are you serious?

Then who was on the other side of my glory hole??...

Never mind well anyhoo...It's not a gaming console, but a game that develops your brain through simple exercises.

You really are a thick, thick, thick, thick old fool. ;)

Doin' it for the points

drunk dave's picture
drunk dave
1066 pencils

Ha, ha, too right, I didn't enlarge the image. You're right. I am the thick mug after all.

Disco Munky's picture
Disco Munky
3890 pencils


Doin' it for the points

Alistair C.'s picture
Alistair C.
692 pencils

it should train you to make logical connections, solve puzzles and develop tactics and strategies. Memory is a whole different thing. I agree that it's a function of the brain, but video games do not do that!

Anyway, it's very weak for a game console.

vurtomatic's picture
364 pencils

Usual Suspects
this is not.

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