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Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni
Published: March 2008
Comments
i have one only little problem with this excellent campaign: the pack, also nintendo´s logo doesnt work with the color in its back.
Damn you, Leo Burnett. Perhaps it's time to fire BuckRogers.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Are these comments coming from a non-creative intern who is a green 21 years old?
Are these comments coming from a non-creative intern who is a green 21 years old?
Doesn't work.
A book for children with that title is not credible.
That's the whole idea John.
Jajajajajajaja you John... just made my day jajajajajaja
hey can we get rid of this 'guest' feature ivan?
it cheapens the overall site as people will now fire off without having to worry about their reputation.
look, it might fire up some debate and fire temporarily, but this short term solution will weaken this site in the long term.
....
BUT YOU'RE POSTING UNDER THE GUEST FEATURE!!!!
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
Yes, we can. But so many people asked for it. :( Maybe we should do a poll about it and let the majority decide.
Thanks!
Ivan
Didn't actually see it was for nintendo, but really like the art direction.Looks good.
The problem with this one is what they said about that "this is not a game for children" ----> thats why its all wrong.
Wow, terrible. But don't worry... these are fakes anyway - two (2) typos in one ad= hmm.
I have serious doubts. Critique of Pure Reason??????? Italians???? Nintendo?????
Kinda funny!!!!!
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