Nintendo: Kant

Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Rosemary Collini Bosso
Copywriter: Paolo Guglielmoni
Published: March 2008

14 comments

asenyo's picture
asenyo
64 pencils

i have one only little problem with this excellent campaign: the pack, also nintendo´s logo doesnt work with the color in its back.

Rachel.Mann's picture
Rachel.Mann
450 pencils

Damn you, Leo Burnett. Perhaps it's time to fire BuckRogers.

Guest commenter's picture
Guest commenter

Are these comments coming from a non-creative intern who is a green 21 years old?

Guest commenter's picture
Guest commenter

Are these comments coming from a non-creative intern who is a green 21 years old?

John Guest's picture
John Guest

Doesn't work.
A book for children with that title is not credible.

ivan's picture
ivan

That's the whole idea John.

Barkach's picture
Barkach
200 pencils

Jajajajajajaja you John... just made my day jajajajajaja

Guest commenter's picture
Guest commenter

hey can we get rid of this 'guest' feature ivan?

it cheapens the overall site as people will now fire off without having to worry about their reputation.

look, it might fire up some debate and fire temporarily, but this short term solution will weaken this site in the long term.

Rachel.Mann's picture
Rachel.Mann
450 pencils

....

BUT YOU'RE POSTING UNDER THE GUEST FEATURE!!!!

ivan's picture
ivan

Yes, we can. But so many people asked for it. :( Maybe we should do a poll about it and let the majority decide.

Thanks!
Ivan

rossmcc's picture
rossmcc
13 pencils

Didn't actually see it was for nintendo, but really like the art direction.Looks good.

Tincho's picture
Tincho
1093 pencils

The problem with this one is what they said about that "this is not a game for children" ----> thats why its all wrong.

Mr Parsley's picture
Mr Parsley
10 pencils

Wow, terrible. But don't worry... these are fakes anyway - two (2) typos in one ad= hmm.

BannerG's picture
BannerG

I have serious doubts. Critique of Pure Reason??????? Italians???? Nintendo?????

Kinda funny!!!!!

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