Nintendo DSI XL: Mushroom

The family widens the 5th March

Advertising Agency: Alerte Orange, Paris, France
Creative Director: Olivier Bodeur
Art Director: Philippe Vallet
Published: February 2010


Hibon's picture
3736 pencils

Funny... no nintendo this ad? (don't understand or rather i think i dooooo what?) I only like the art work.

Simple ideas are the best !

El Barto's picture
El Barto
111 pencils

That's just perfect.

satrianee's picture
3748 pencils

what does the mushroom have to do with the widening screen?

AssassinX's picture
1329 pencils

I think that's a character of the famous Super Mario series.

bad astronaut's picture
bad astronaut
544 pencils

it's a power up item.

CUTIEPIE's picture
347 pencils

OMG have u NOT played marios bros ever?!

Kamikaze777's picture
119 pencils

The mushroom makes you bigger, if you never played mario bros then I guess you don't get the joke.

xcreativity's picture
2374 pencils

nice but come on... seen it before.. A LOT

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Gualcor's picture
978 pencils

Like, where?
I hate people that "show of" saying they have seen everything just by saying... DONE.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

brandingworthspreading's picture
648 pencils

I am so intrigued. It seemed that before it was all about small gadgets. Lately they are growing. The ipad, computer screens, and now the nintendo DS.

elnietodeNicho's picture
360 pencils

A bit more synthetic would've been better.
The idea is so so...

funky_frogii's picture
2536 pencils

if the layout was in landscape , it would had been more better....screens are always horizontal and looks wider and good.......even the mario game moves horizontally.

Infected by a virus called CREATIVE | "And ya I Love Everything" |

pez's picture
1800 pencils


jimmymars's picture
58 pencils

I haven't seen this before and so i think the idea is simple and great.

The execution could have a bit more minimalism though.

ek kanya's picture
ek kanya
814 pencils

ok nice it is.

am an advertising junkie | read my flog at

rehpani's picture
312 pencils


prozac_republic's picture
196 pencils

a little sound comes to mind.

plim plim plim.

добро пожаловать и наслаждается!
The Prozac Republic®

pantspantsrevolution's picture
24 pencils

This has been done. And the mushroom is all wrong, FYI.

Spoonfeederxxx's picture
641 pencils

If it works for the market then cool, but I'm bored with it...

The Brainchild Group's picture
The Brainchild Group
23 pencils

Interesting ad, though it pertains to closely to Nintendo fans. Broadening the message might attract a newer, younger customer base.

Aaron Schoenberger
Advertising executive from Los Angeles, California
The Brainchild Group - Los Angeles Advertising Agency

rolling.stone's picture
2740 pencils

it serves the purpose


~ Quite obviously, I have gathered no moss ! ~

v0the0kwc's picture
141 pencils

This one is awesome! XD Mushroom to enlarge the screen..Bravo XD

nayanbodawala's picture
6 pencils

its awesome....A nintendo fan will get it in a blink.....perfect

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