Ninseikan Karate School: vs Porcupine

Advertising Agency: GREY worldwide, Tokyo, Japan
Creative Director: Masayoshi Soeda
Art Director: Ryo Hasegawa
Photographer: Kyota Miyazono / UN
CG Director: Yohei Yamada / SPOON
Published: February 2012

2 comments

kleenex's picture
kleenex
29454 pencils

Well this is a total improvement over the Gun ad they did.

Wordfruit's picture
Wordfruit
1023 pencils

I don't know whether the rhinoceros and the porcupine have particular significances in Japanese culture. If they do, I guess this could work, depending on the animals' significances.

If they don't then I think this needs developing more. For example, say you're selling karate on the basis of self defence on the street at night. That truth - danger on the street at night - needs to be communicated. I guess the most obvious way to do that is by setting the scene on the street at night. You could maybe still use a porcupine.

But I think the direction of thinking is an improvement on the previous guns ad.

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