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Published/Aired: 
April 2013
Description: 

The diaper you'd wear if you were in her diapers.
More absorption. More freedom.

Advertising Agency: Spectacular Holistic Circus, Lima, Peru
Chief Creative Officer: Juan Carlos Gómez de la Torre
Art Director: Jorge Rocca
Copywriter: Luis Alonso Vega
Producer: Renzo Zuleta
Photographers: Daniel Ducato, Andrés Alfaro

Comments (5)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2350

Not particularly new or great.

alecrespo's picture
alecrespo
Activity Score 157

cool...

certaintly's picture
certaintly
Activity Score 3994

i dont like the thought behind this. ¨the diaper you´d wear¨ isnt a good insight, it´s just dumb.

adri10288's picture
adri10288
Activity Score 337

I don't often like to point this out, but this idea has totally been done in a famous Snickers print campaign: http://bit.ly/1015ZRy

kleenex's picture
kleenex
Activity Score 43493

And I like it better though.

jackblack's picture
jackblack
Activity Score 2350

Not particularly new or great.

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