Ninet Diapers: Mom

The diaper you'd wear if you were in her diapers.
More absorption. More freedom.

Advertising Agency: Spectacular Holistic Circus, Lima, Peru
Chief Creative Officer: Juan Carlos Gómez de la Torre
Art Director: Jorge Rocca
Copywriter: Luis Alonso Vega
Producer: Renzo Zuleta
Photographers: Daniel Ducato, Andrés Alfaro

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5 comments

alecrespo's picture
alecrespo
151 pencils

cool...

certaintly's picture
certaintly
4060 pencils

i dont like the thought behind this. ¨the diaper you´d wear¨ isnt a good insight, it´s just dumb.

adri10288's picture
adri10288
337 pencils

I don't often like to point this out, but this idea has totally been done in a famous Snickers print campaign: http://bit.ly/1015ZRy

kleenex's picture
kleenex
27230 pencils

And I like it better though.

jackblack's picture
jackblack
2261 pencils

Not particularly new or great.

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