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Smoking

Published/Aired: 
October 2008
Description: 
Advertising Agency: Quórum Nazca Saatchi&Saatchi Lima, Peru
Creative: Jaime Chehade
Art Directors / Illustrators: Victor Curo, Renato Peña, Jorge Gogin, Saúl Abad
Creative Director: Jaime Chehade
Executive Creative Director: Oscar Garcia

Comments (8)

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Highest Rated

entropiamonamour's picture
entropiamonamour
Activity Score 65

Agree.

Guest commenter's picture
Guest commenter

very show and tell and also quite labored

LCSPAF's picture
LCSPAF
Activity Score 10

I still don't get it, even after the 8 differents visuals.

If the copywritter reads us, it would be nice if he could explain. or at least apologize !

savetheadworld's picture
savetheadworld
Activity Score 13

Cmon man Its so simple. PSP replaces the vices or compulsive things you do with hands like smoking, masturbating,praying,rolling..etc. When the PSP breaks you go back to your old vice . The ads sells the game shop will repair it. Its funny, simple and clever. Do you own a PSP? Guess not.

LCSPAF's picture
LCSPAF
Activity Score 10

I do have a PSP, but I didn't see praying, watching tv, masturbating etc... as vices, or as things you would like to get rid of.

Not a clever idea, nor execution IMHO

kgeiger's picture
kgeiger
Activity Score 7287

This is "okay", but 8 print executions of the same basic idea is a bit overkill. I would have rather seen the idea applied in other channels. That is, if that's at all possible.

Guest commenter's picture
Guest commenter

i can not get it. dont understand,so,it's not good

How_Addy's picture
How_Addy
Activity Score 66

sadly, posting 80000000 versions of the same weak idea will NOT make it any better.

entropiamonamour's picture
entropiamonamour
Activity Score 65

Agree.

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