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Nin World PSP Repair: Smoking

Nin World PSP Repair: Smoking
Your rating: None Average: 6.9 (15 votes)

Advertising Agency: Quórum Nazca Saatchi&Saatchi Lima, Peru
Creative: Jaime Chehade
Art Directors / Illustrators: Victor Curo, Renato Peña, Jorge Gogin, Saúl Abad
Creative Director: Joe Gusukuma, Jaime Chehade
Executive Creative Director: Oscar Garcia

Comments

Guest commenter's picture
Guest | Sat, 2008-10-11 09:39

very show and tell and also quite labored

LCSPAF's picture 10 pencils
LCSPAF | Sat, 2008-10-11 10:50

I still don't get it, even after the 8 differents visuals.

If the copywritter reads us, it would be nice if he could explain. or at least apologize !

savetheadworld's picture 13 pencils
savetheadworld | Sat, 2008-10-11 16:02

Cmon man Its so simple. PSP replaces the vices or compulsive things you do with hands like smoking, masturbating,praying,rolling..etc. When the PSP breaks you go back to your old vice . The ads sells the game shop will repair it. Its funny, simple and clever. Do you own a PSP? Guess not.

LCSPAF's picture 10 pencils
LCSPAF | Sun, 2008-10-12 07:48

I do have a PSP, but I didn't see praying, watching tv, masturbating etc... as vices, or as things you would like to get rid of.

Not a clever idea, nor execution IMHO

kgeiger's picture 5092 pencils
kgeiger | Sun, 2008-10-12 04:36

This is "okay", but 8 print executions of the same basic idea is a bit overkill. I would have rather seen the idea applied in other channels. That is, if that's at all possible.

Guest commenter's picture
Guest | Mon, 2008-10-13 03:47

i can not get it. dont understand,so,it's not good

How_Addy's picture 66 pencils
How_Addy | Mon, 2008-10-13 07:17

sadly, posting 80000000 versions of the same weak idea will NOT make it any better.

entropiamonamour's picture 65 pencils
entropiamonamour | Tue, 2008-10-14 04:55

Agree.

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