Nin World PSP Repair: Smoking

Advertising Agency: Quórum Nazca Saatchi&Saatchi Lima, Peru
Creative: Jaime Chehade
Art Directors / Illustrators: Victor Curo, Renato Peña, Jorge Gogin, Saúl Abad
Creative Director: Jaime Chehade
Executive Creative Director: Oscar Garcia


Guest commenter's picture
Guest commenter

very show and tell and also quite labored

LCSPAF's picture
10 pencils

I still don't get it, even after the 8 differents visuals.

If the copywritter reads us, it would be nice if he could explain. or at least apologize !

savetheadworld's picture
13 pencils

Cmon man Its so simple. PSP replaces the vices or compulsive things you do with hands like smoking, masturbating,praying,rolling..etc. When the PSP breaks you go back to your old vice . The ads sells the game shop will repair it. Its funny, simple and clever. Do you own a PSP? Guess not.

LCSPAF's picture
10 pencils

I do have a PSP, but I didn't see praying, watching tv, masturbating etc... as vices, or as things you would like to get rid of.

Not a clever idea, nor execution IMHO

kgeiger's picture
7179 pencils

This is "okay", but 8 print executions of the same basic idea is a bit overkill. I would have rather seen the idea applied in other channels. That is, if that's at all possible.

Guest commenter's picture
Guest commenter

i can not get it. dont understand,so,it's not good

How_Addy's picture
66 pencils

sadly, posting 80000000 versions of the same weak idea will NOT make it any better.

entropiamonamour's picture
65 pencils


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