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Nin World PSP Repair: Smoking
Advertising Agency: Quórum Nazca Saatchi&Saatchi Lima, Peru
Creative: Jaime Chehade
Art Directors / Illustrators: Victor Curo, Renato Peña, Jorge Gogin, Saúl Abad
Creative Director: Joe Gusukuma, Jaime Chehade
Executive Creative Director: Oscar Garcia
Comments
very show and tell and also quite labored
I still don't get it, even after the 8 differents visuals.
If the copywritter reads us, it would be nice if he could explain. or at least apologize !
Cmon man Its so simple. PSP replaces the vices or compulsive things you do with hands like smoking, masturbating,praying,rolling..etc. When the PSP breaks you go back to your old vice . The ads sells the game shop will repair it. Its funny, simple and clever. Do you own a PSP? Guess not.
I do have a PSP, but I didn't see praying, watching tv, masturbating etc... as vices, or as things you would like to get rid of.
Not a clever idea, nor execution IMHO
This is "okay", but 8 print executions of the same basic idea is a bit overkill. I would have rather seen the idea applied in other channels. That is, if that's at all possible.
i can not get it. dont understand,so,it's not good
sadly, posting 80000000 versions of the same weak idea will NOT make it any better.
Agree.
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