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Nin World PSP Repair: Rolling

Nin World PSP Repair: Rolling
Your rating: None Average: 7.9 (18 votes)

Advertising Agency: Quórum Nazca Saatchi&Saatchi Lima, Peru
Creative: Jaime Chehade
Art Directors / Illustrators: Victor Curo, Renato Peña, Jorge Gogin, Saúl Abad
Creative Director: Joe Gusukuma, Jaime Chehade
Executive Creative Director: Oscar Garcia

Comments

Guest commenter's picture

?

monstermatch's picture 24 pencils

Amazing...really nice.
how cant you understand it!!!!!!But the target will get it.
well done.

sfsdfsd:=)sfsdfsdfsd

CR_AD's picture 413 pencils
Guest commenter's picture

Why? What ?its perfect. Love it.
He smoked, he met the psp now he uses his hands for that, its breaks he goes back to smoking.
It sells repair in a lovely way.

0nurb's picture 631 pencils

What?

____________
Visit me and write a comment: Ad(dicted)

jsantanaxp's picture 421 pencils

What? (2)

--------------------------------------------
http://comunique9.blogspot.com

Gilsem's picture 80 pencils

What? (3)

Nanel's picture 283 pencils

i don't get it

Nanel's picture 283 pencils

i got it, he smoked weed, then discovered the fun of the psp, it broke and as a result of that he started smoking weed again. That's why he must go to NIN WORLD.

Rastamathamba420's picture 96 pencils

wtf? I don't get it!!! N.E.1 can explain me?

No encuentro el rumbo creativo para esta pieza... creo que no se entiene muy bien!

Guest commenter's picture

easy. cleaver. nice.

Herradura's picture 13 pencils

What? (4)

Maybe Guest commenter can explain why this is "easy. clever. nice."

Porfavor, expliquen esto.

toto_ads's picture 153 pencils

Huh?

a copywriter's picture

cr_ad, toto_ads, herradura, gilsem, onurb and the rest of you so called "writers"
with no regard to this print campaign (it reminds me the "don't let their toys die")
are you really in the industry or you are just wannab's?
you are all probably students with a shitty portfolio
give me some links to your work
and than we'll talk

Guest commenter's picture

This campaign is quite strange i love it i am the target lol.

Blasfemia's picture

kinda cheap =/

Guest commenter's picture

excellent

527jellybeans's picture 50 pencils

this reminds me of the below 42 vodka ad that saatchi & saatchi NY did
http://adsoftheworld.com/media/print/42_below_vodka_president_bush_0

But this a really watered down version kinda lost it all together...

Guest commenter's picture

this is nice work.well done

daniel_glezmilan's picture 240 pencils
RIZLA's picture 40 pencils

Liked 5 of the 8. Some suck but the main idea its lovely. Bravooooo

SSS

TSW's picture 540 pencils

Can't help but feel like all the guest comments are coming from the one agency.

less than average work, almost a nice thought but should have pushed it.

-SCRATCH 'N' SNIFF

miteshkothari's picture 44 pencils

WHAT?

WWWorker's picture 77 pencils

I totally agree with Thomas Wenborn : it reallly feels like the good comments have been written by the creatives themselves, lol. Because there are so much better ads for PSP !

Like the one made by TBWA Espana (silver lion at Cannes this year), where a criminal has been litteraly handcuffed around a pillar, thanks to a PSP (instead of handcuffs).

Or the other ad with a guide dog (usually used by blind people, but in this ad, by a PSP player). Or the Gold lion called "Prison", in 2005, for Gameboy Advance : the scene took place in the visiting room, with a prisoner who was putting her hand on the window, where as the visitor had only raised his bare foot (we could deduce that he was playing Gameboy).

So much more imaginative than these old tricks with a poor artistic direction (saying people prefer PSP to TV or other things, wow, what an idea!!).

How_Addy's picture 66 pencils

weak.
and the calender month execution has been done to death.

mondo's picture 142 pencils

// the creatives themselvs comment always the stuff they've been done. especially up here!
"ey you neighbor ... poste a comment and tell your friends to post ... bla bla blubb." -.-

Cookie  Monster's picture

creator needs to be a little more receptive to criticism. It is a good idea but I question whether there needs to be so many of these ads. It would have been a stronger presentation in this forum if you had limited the number of submissions of this campaign to 3 ads.
(Just for reception purposes)

Remember that you need to draw people in to look at the ad and to devote enough time to reading and understanding small icons. Is there anything in the zoomed out view that is eye catching or intriguing enough to get the consumer to spend the time to understand this ad? This ad takes over ten seconds to understand and the consumer doesn't have that time. I would have suggested making the icons a little bigger and making the overall form of the ad a little more engaging.

The true's picture

This idea was made like 100 times before. And 8 ads with the same stupid idea is crazy.

Dusan Zica's picture 116 pencils

why should anyone quit smoking weed because od PSP? it perfectly comes one with another.

Guest commenter's picture

My guess is that its not about quit smoking. Someone gets very high, then plays psp, as a result of being high he breaks it, he feels bad for breaking it and star smoking again.

Dusan Zica's picture 116 pencils

and where's the benefit then? we can not repair your PSP, so you should go back to weed and stoner rock?

hehe...

*betombetom's picture

Looks like a Gameboy Advance -1st Generation- to me. Just an observation.

Wolfgang_Xemandros's picture 12 pencils

oooh... brilliant one! simple and daily life!

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