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Comments (28)

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Highest Rated

KDadá's picture
KDadá
Activity Score 106

Agree!

mpindy's picture
mpindy
Activity Score 165

I wish it weren't so dramatic. I think 46, even 56 would have been much more effective. 86 is a bit much. Other than that I really like it, love how soft the overall image feels.

wildbore's picture
wildbore
Activity Score 749

.....Prasoon Joshi,did u c this ad?

jazarah's picture
jazarah
Activity Score 1262

agree

Dick Huges's picture
Dick Huges
Activity Score 937

I'm so tired of pictures of young hands for older women. This has been done so many times in the past 5 minutes.

bknowlden's picture
bknowlden
Activity Score 3647

It could be her daughter or even her grand daughter. Sorry, not smart enough.

klaussnow's picture
klaussnow
Activity Score 1675

and seriously, my twenty-something year old hands don't even look barbie smooth.

... its already been done...

KDadá's picture
KDadá
Activity Score 106

Agree!

MJ05's picture
MJ05
Activity Score 88

MJ

MJ05's picture
MJ05
Activity Score 88

TAMPOCO LA VIOLENCIA!!!!!!

MJ

Bundy Agency's picture
Bundy Agency
Activity Score 597

Thats not a knife

sonucoues2002's picture
sonucoues2002
Activity Score 804

can anyone told me the role of copywriter role in this ad
there is no copy in it

Jet Lee's picture
Jet Lee
Activity Score 127

Not every ad needs a line, right?

Some (or rather, lots) of award-winning ads don't have any line, just the visual and the brand's logo.
Take this one for an example:
http://adsoftheworld.com/media/print/wonderbra_street
It has no line, yet the copywriter (Roger Makak) for that ad is now the hottest creative in Asia according to campaign brief Asia.

As far as I know, the copywriter does not have to write a line for the ad to have their name listed in the credit, as long as they're involved in the conceptual stage. For all you know, those award-winning 'visual-only' ads could've even been the copywriters' ideas.

;)

second_creator's picture
second_creator
Activity Score 754

i agree with lee

copywriter

unni's picture
unni
Activity Score 29

I told u THINK BEFORE U SHIT!

picturejockey's picture
picturejockey
Activity Score 658

Isn't he the one who wrote 86?

speed's picture
speed
Activity Score 83

Good grief, sonucoues2002.You must be really green or really arrogant to not have a clue about the roles of creativity. But maybe working alone in a corner will take you far in this business. Good luck in that next blue-chip account meeting.

inkfromthepen's picture
inkfromthepen
Activity Score 147

wow sonucoues2002, i dont know which agency you work for but in most decent agencies, the art director and copywriter work together to create an idea. just because there is no copy doesn't mean a copywriter wasn't involved. two words: visual metaphor. it just means that the copywriter worked even harder (with his art director) to condense lines of copy into three short words to convey the idea.

Totto's picture
Totto
Activity Score 685

'Anti wrinkle solutions'. sounds simple but dosen't come easy my friend sonucoues2002. If you thought so, its cos you have no idea.
'Just do it' dosen't sound so difficult either eh. But i bet the writer still gets his commision - if he is alive.

Intelligent ads are the need of the hour.

stephenakiogbe's picture
stephenakiogbe
Activity Score 12

this is great, but too exaggerated. may be 50s or 60s would have been ok.
above all, brilliant execution

funky_frogii's picture
funky_frogii
Activity Score 2536

Great ad......................

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

imke's picture
imke
Activity Score 472

If I am suppose to comment, "Don't you guys think that 86 is too unrealistic....for me it doesnot work that way. For me being little bit realistic or little bit fack does work. But this one too far to be called real. But photo and overall execution is too good. "

ram.rod's picture
ram.rod
Activity Score 46

Prasoon thinks he can have his cake and eat it too.
The English side his brain must be really wrinkled.

everartz's picture
everartz
Activity Score 7609

i dont know why is it needed to get things that are not related that much to to the subject and force them into an ad! and by the way this isnt the knife used to cut the cake!!
--
Everartz

| Everartz |

hoperator's picture
hoperator
Activity Score 80

looks like a manequins hand

ibae's picture
ibae
Activity Score 6

Personally I'd prefer it if she was blowing out the candles. It could be her granddaughter cutting the cake cause granny is too damn weak. And too many ads with birthday candles.

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

Well, Mr prasoon....im a great fan of u...love ur works, but here..yap its too unreal...n again...same thiung...yong hand for old lady!!!

tanvir

Guest's picture
Guest

You have got to be kidding me!

pkaskar74's picture
pkaskar74
Activity Score 10

hand was a problem...jara jyada hi ho gaya...but thinking is good.

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