28 comments

mpindy's picture
mpindy
165 pencils

I wish it weren't so dramatic. I think 46, even 56 would have been much more effective. 86 is a bit much. Other than that I really like it, love how soft the overall image feels.

wildbore's picture
wildbore
749 pencils

.....Prasoon Joshi,did u c this ad?

jazarah's picture
jazarah
1262 pencils

agree

Dick Huges's picture
Dick Huges
939 pencils

I'm so tired of pictures of young hands for older women. This has been done so many times in the past 5 minutes.

bknowlden's picture
bknowlden
3647 pencils

It could be her daughter or even her grand daughter. Sorry, not smart enough.

klaussnow's picture
klaussnow
1675 pencils

and seriously, my twenty-something year old hands don't even look barbie smooth.

... its already been done...

KDadá's picture
KDadá
106 pencils

Agree!

MJ05's picture
MJ05
88 pencils

MJ

MJ05's picture
MJ05
88 pencils

TAMPOCO LA VIOLENCIA!!!!!!

MJ

Bundy Agency's picture
Bundy Agency
597 pencils

Thats not a knife

sonucoues2002's picture
sonucoues2002
804 pencils

can anyone told me the role of copywriter role in this ad
there is no copy in it

Jet Lee's picture
Jet Lee
127 pencils

Not every ad needs a line, right?

Some (or rather, lots) of award-winning ads don't have any line, just the visual and the brand's logo.
Take this one for an example:
http://adsoftheworld.com/media/print/wonderbra_street
It has no line, yet the copywriter (Roger Makak) for that ad is now the hottest creative in Asia according to campaign brief Asia.

As far as I know, the copywriter does not have to write a line for the ad to have their name listed in the credit, as long as they're involved in the conceptual stage. For all you know, those award-winning 'visual-only' ads could've even been the copywriters' ideas.

;)

second_creator's picture
second_creator
754 pencils

i agree with lee

copywriter

unni's picture
unni
29 pencils

I told u THINK BEFORE U SHIT!

picturejockey's picture
picturejockey
658 pencils

Isn't he the one who wrote 86?

speed's picture
speed
83 pencils

Good grief, sonucoues2002.You must be really green or really arrogant to not have a clue about the roles of creativity. But maybe working alone in a corner will take you far in this business. Good luck in that next blue-chip account meeting.

inkfromthepen's picture
inkfromthepen
147 pencils

wow sonucoues2002, i dont know which agency you work for but in most decent agencies, the art director and copywriter work together to create an idea. just because there is no copy doesn't mean a copywriter wasn't involved. two words: visual metaphor. it just means that the copywriter worked even harder (with his art director) to condense lines of copy into three short words to convey the idea.

Totto's picture
Totto
685 pencils

'Anti wrinkle solutions'. sounds simple but dosen't come easy my friend sonucoues2002. If you thought so, its cos you have no idea.
'Just do it' dosen't sound so difficult either eh. But i bet the writer still gets his commision - if he is alive.

Intelligent ads are the need of the hour.

stephenakiogbe's picture
stephenakiogbe
12 pencils

this is great, but too exaggerated. may be 50s or 60s would have been ok.
above all, brilliant execution

funky_frogii's picture
funky_frogii
2536 pencils

Great ad......................

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

imke's picture
imke
472 pencils

If I am suppose to comment, "Don't you guys think that 86 is too unrealistic....for me it doesnot work that way. For me being little bit realistic or little bit fack does work. But this one too far to be called real. But photo and overall execution is too good. "

ram.rod's picture
ram.rod
46 pencils

Prasoon thinks he can have his cake and eat it too.
The English side his brain must be really wrinkled.

everartz's picture
everartz
7611 pencils

i dont know why is it needed to get things that are not related that much to to the subject and force them into an ad! and by the way this isnt the knife used to cut the cake!!
--
Everartz

| Everartz |

hoperator's picture
hoperator
80 pencils

looks like a manequins hand

ibae's picture
ibae
6 pencils

Personally I'd prefer it if she was blowing out the candles. It could be her granddaughter cutting the cake cause granny is too damn weak. And too many ads with birthday candles.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

Well, Mr prasoon....im a great fan of u...love ur works, but here..yap its too unreal...n again...same thiung...yong hand for old lady!!!

tanvir

Guest's picture
Guest

You have got to be kidding me!

pkaskar74's picture
pkaskar74
10 pencils

hand was a problem...jara jyada hi ho gaya...but thinking is good.

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