Advertising Agency: McCann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriter: Pk Anil
Art Director: Kapil Tammal
Photographer: Avadhoot Hembade
Published: December 2007
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28 Comments
I wish it weren't so dramatic. I think 46, even 56 would have been much more effective. 86 is a bit much. Other than that I really like it, love how soft the overall image feels.
.....Prasoon Joshi,did u c this ad?
agree
http://jazarah.net/
I'm so tired of pictures of young hands for older women. This has been done so many times in the past 5 minutes.
It could be her daughter or even her grand daughter. Sorry, not smart enough.
--
brandon
www.brandonknowlden.com
and seriously, my twenty-something year old hands don't even look barbie smooth.
... its already been done...
Agree!
MJ
TAMPOCO LA VIOLENCIA!!!!!!
MJ
Thats not a knife
-SCRATCH 'N' SNIFF
can anyone told me the role of copywriter role in this ad
there is no copy in it
Not every ad needs a line, right?
Some (or rather, lots) of award-winning ads don't have any line, just the visual and the brand's logo.
Take this one for an example:
http://adsoftheworld.com/media/print/wonderbra_street
It has no line, yet the copywriter (Roger Makak) for that ad is now the hottest creative in Asia according to campaign brief Asia.
As far as I know, the copywriter does not have to write a line for the ad to have their name listed in the credit, as long as they're involved in the conceptual stage. For all you know, those award-winning 'visual-only' ads could've even been the copywriters' ideas.
;)
i agree with lee
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
I told u THINK BEFORE U SHIT!
Isn't he the one who wrote 86?
http://www.navinharish.org
Good grief, sonucoues2002.You must be really green or really arrogant to not have a clue about the roles of creativity. But maybe working alone in a corner will take you far in this business. Good luck in that next blue-chip account meeting.
wow sonucoues2002, i dont know which agency you work for but in most decent agencies, the art director and copywriter work together to create an idea. just because there is no copy doesn't mean a copywriter wasn't involved. two words: visual metaphor. it just means that the copywriter worked even harder (with his art director) to condense lines of copy into three short words to convey the idea.
'Anti wrinkle solutions'. sounds simple but dosen't come easy my friend sonucoues2002. If you thought so, its cos you have no idea.
'Just do it' dosen't sound so difficult either eh. But i bet the writer still gets his commision - if he is alive.
Intelligent ads are the need of the hour.
this is great, but too exaggerated. may be 50s or 60s would have been ok.
above all, brilliant execution
Great ad......................
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
If I am suppose to comment, "Don't you guys think that 86 is too unrealistic....for me it doesnot work that way. For me being little bit realistic or little bit fack does work. But this one too far to be called real. But photo and overall execution is too good. "
http://merobarema.blogspot.com
Prasoon thinks he can have his cake and eat it too.
The English side his brain must be really wrinkled.
i dont know why is it needed to get things that are not related that much to to the subject and force them into an ad! and by the way this isnt the knife used to cut the cake!!
--
Everartz
| Everartz |
looks like a manequins hand
Personally I'd prefer it if she was blowing out the candles. It could be her granddaughter cutting the cake cause granny is too damn weak. And too many ads with birthday candles.
Well, Mr prasoon....im a great fan of u...love ur works, but here..yap its too unreal...n again...same thiung...yong hand for old lady!!!
tanvir
You have got to be kidding me!
hand was a problem...jara jyada hi ho gaya...but thinking is good.