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Zoom In, Yeti

Agency: 
Published/Aired: 
June 2011
Description: 

Zoom in on the important things. With the new COOLPIX S8000 with 10X zoom.

Advertising Agency: Jung von Matt, Berlin, Germany
Chief Creative Directors: Mathias Stiller, Wolfgang Schneider
Creative Directors: Peter Gocht, Christian Kroll
Copywriters: Bjoern Ingenleuf, Lars Baldermann
Art Director: Javier Suarez Argueta
Designer: Pia Drescher
Managing Director: Ilan Schaefer
Account Supervisors: Sirkka Koester, Jutta Caballero

Comments (9)

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Highest Rated

JoseB's picture
JoseB
Activity Score 20

The Prostate Cancer poster Midas Touch linked to executes better.

John Howard's picture
John Howard
Activity Score 33

Just cool.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

An ok idea, but executed way too literal. Layout looks messy IMO.

Reality Check's picture
Reality Check
Activity Score 2537

You'll need to look closely to understand and appreciate, but Nikon Coolpix S8000: Zoom In is worth it.

Troll's picture
Troll
Activity Score 672

There's definitely an idea in there but I don't think this execution does it justice.
It's interesting, but falls flat when I do actually engage with the copy.
Ben Dover said it well. When using a typographical execution for a camera, it has to be be freaking awesome.
I rate you guys are on the verge of something awesome. Keep pushing.

Hahalexander's picture
Hahalexander
Activity Score 140

execution could be better but nice idea

MidasTouch's picture
MidasTouch
Activity Score 1024

wtf, really?
I don't like it at all.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture
ace85le
Activity Score 3939

super bland.

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JoseB's picture
JoseB
Activity Score 20

The Prostate Cancer poster Midas Touch linked to executes better.

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