Nikon: Palace

Lost myself in Nikon.

Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Jaewook Nam
Art Director: Seongwook Han
Copywriter: Songha Lee

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15 comments

tamer samy's picture
tamer samy
683 pencils

i know its a Cannes Lions 2010 !! but may anyone explain to me what is this ??

Jupiter's picture
Jupiter
547 pencils

too engrossed in framing/composing his subject that he ends up looking like a fool...i think...without him knowing it of course...

this one won a Lion? errrrrr.....okey:-(

commenting just to gather more pencils:-)

keboin's picture
keboin
41 pencils

I think it's because of the "self expression" that you get from photography?? or I could be wrong.

fala fulani's picture
fala fulani
254 pencils

I think its a combination of both thoughts.

Guest's picture
Guest

i like it - why such a low rating?

Its a pretty original angle in the camera market.

Guest's picture
Guest

It's not bad... you use your Nikon, you forget about everything except what you're looking through your lens... i like it...

Dzsoi's picture
Dzsoi
5269 pencils

Loose yourself while taking a photo is a nice concept, but these look forced to me... why would you "stand" like this? Could the process of preparation of taking an outstanding picture result in such a posture? Or when you loose yourself, your body goes crazy to amuse itself? Maybe professional photographers get this. I really can't feel it.

jponino's picture
jponino
601 pencils

i like it too, the idea is (for people asking) that when your use your nikon, your don't take care of your look-like cause your to catch by your nikon (i am sorry if my english is not so good sometimes)
compared to the shit about stick an elephant or a girafe (the next advert) i understand why this one was elected at cannes Lions

Critic's picture
Critic
271 pencils

How could anyone take picture being in this posture? Nikon makes impossible possible?

Guest's picture
Guest

what's going on in cannes?

michelangelo's picture
michelangelo
660 pencils

it's different that's all

BLACKBC's picture
BLACKBC
11 pencils

Michael?Jackson?

Guest's picture
Guest

from another perspective ...it can be conveying the tag-line...in such a way..that...he got so "lost" in his nikon..that he got a boner ... =P

Guest's picture
Guest

so many bad ads in Cannes this year. I say boycott them. It hasn't been this bad since Arnold gave themselves the Grand Prix for VW.

velle's picture
velle
1550 pencils

the insight is really good but the pose above is a bit contrived - just this one

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