Nikon Coolpix S8000: Zoom In, Yeti

Zoom in on the important things. With the new COOLPIX S8000 with 10X zoom.

Advertising Agency: Jung von Matt, Berlin, Germany
Chief Creative Directors: Mathias Stiller, Wolfgang Schneider
Creative Directors: Peter Gocht, Christian Kroll
Copywriters: Bjoern Ingenleuf, Lars Baldermann
Art Director: Javier Suarez Argueta
Designer: Pia Drescher
Managing Director: Ilan Schaefer
Account Supervisors: Sirkka Koester, Jutta Caballero

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9 comments

John Howard's picture
John Howard
33 pencils

Just cool.

Nike Diesel's picture
Nike Diesel
13389 pencils

An ok idea, but executed way too literal. Layout looks messy IMO.

Reality Check's picture
Reality Check
1801 pencils

You'll need to look closely to understand and appreciate, but Nikon Coolpix S8000: Zoom In is worth it.

Troll's picture
Troll
614 pencils

There's definitely an idea in there but I don't think this execution does it justice.
It's interesting, but falls flat when I do actually engage with the copy.
Ben Dover said it well. When using a typographical execution for a camera, it has to be be freaking awesome.
I rate you guys are on the verge of something awesome. Keep pushing.

Hahalexander's picture
Hahalexander
140 pencils

execution could be better but nice idea

MidasTouch's picture
MidasTouch
1024 pencils

wtf, really?
I don't like it at all.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture
ace85le
3939 pencils

super bland.

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JoseB's picture
JoseB
16 pencils

The Prostate Cancer poster Midas Touch linked to executes better.

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